Viaplay Group and Telia enter expanded content partnership in Sweden

• New and innovative Swedish deal gives both Viaplay Group and Telia customers access to a broader range of content
• Selected UEFA Champions League, LaLiga and Serie A matches added to Viaplay Total streaming package in Sweden
• Telia to resume distribution of Viaplay streaming service, TV3, TV6, TV8 and TV10, as well as Viaplay Group's full portfolio of premium film and sport channels

Viaplay Group and Telia have agreed an innovative multi-year partnership in Sweden that gives customers of both companies access to a broader range of content. Starting on 13 December, Telia's TV and streaming customers can again access Viaplay Group's live sports, series and film offerings through the Viaplay streaming service and Viaplay Group's TV channels. The two companies have also deepened their sports co-operation, with selected UEFA Champions League, LaLiga and Serie A matches to be added to the Viaplay Total streaming package. Similarly, Swedish men's national football team matches and selected UEFA Europa League and UEFA Europa Conference League matches will be shown on Telia's C More streaming service.

Under the expanded partnership, access to the Viaplay streaming service will be added to more Telia TV and streaming packages in Sweden in the course of 2023. All Viaplay streaming packages, including Viaplay Total, will be available to Telia's 1 million Swedish TV and streaming customers as add-on subscriptions.

Telia will resume distribution of Viaplay Group's TV3, TV6, TV8 and TV10 channels, which will be included in all its main TV and streaming packages in Sweden, as well as Viaplay Group's full portfolio of premium film and sport channels. TV6 is the linear home of popular live sports such as FIS Alpine and cross-country skiing, handball, UEFA Europa League and UEFA Europa Conference League, and Swedish men's national team football.

Kim Poder, Viaplay Group Chief Commercial Officer Nordics: "This is great news for viewers across Sweden. Our expanded agreement with Telia is broader and more innovative than ever before - and takes our partnership to a new level. Telia customers can now enjoy the world's biggest live sports and the hottest upcoming Viaplay premieres. At the same time, Viaplay Total subscribers can look forward to even more live European football of the highest quality. It's a win-win for all of us."

Henrik Lönnevi, Telia Chief Commercial Officer: "We are delighted about our new partnership with Viaplay Group. This agreement is important for both companies, and we look forward to a fresh start that enables completely new packages, exclusive rights and much more for our customers. We continue to invest in Sweden's best TV offering and Viaplay Group will be an important partner moving forward."

Viaplay's live sports line-up in Sweden includes football from the Premier League, EFL Championship, FA Cup, Bundesliga, Damallsvenskan, UEFA Europa League, UEFA Europa Conference League and UEFA men's national team competitions; Formula 1; NHL and the IIHF Ice Hockey World Championship; FIS winter sports; IHF handball; golf Majors and much more.

Viaplay is the leading producer of premium Nordic drama, with more than 70 Viaplay Series and Films premiering in 2022, and has long-term partnerships with Hollywood studios that bring viewers first-run blockbusters and high-quality kids content.

One LaLiga or Serie A match per round, and one UEFA Champions League match per match week (excluding semi-finals and final), will be available in the Viaplay Total streaming package in Sweden, while remaining on C More. One UEFA Europa League or UEFA Europa Conference League match per match week, and approximately 10 Sweden men's national team matches a year, including the UEFA Nations League, international qualifiers and friendlies, will be shown on C More while remaining available on Viaplay and TV6.

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NOTES TO EDITORS

Viaplay Group AB (publ) is the international entertainment provider. Our Viaplay streaming service is available direct-to-consumer in every Nordic and Baltic country, Poland, the Netherlands and the UK, and we are expanding rapidly by launching in the US and Canada in 2023. Every day, millions of customers enjoy our unique entertainment offering, including acclaimed Viaplay Series, Films and more, and an unrivalled line-up of premium live sports. In addition, our innovative Viaplay Select branded content concept makes Viaplay's compelling storytelling available to partners around the world. From streaming to TV channels, radio stations and production companies, our purpose is to tell stories, touch lives and expand worlds. Viaplay Group is listed on Nasdaq Stockholm (`VPLAY B').

This information is information that Viaplay Group AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. This information was submitted for publication, through the agency of the contact persons set out below, at 08:30 CET on 12 December 2022.

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