Videocon, has appointed Rajesh Rathi as its Business Head. Rathi was earlier National Head and responsible for the Group's consumer durable sales across India. He has also been heading the company's other business verticals, including strategic planning, product management, business alliances and distribution management. Rathi has been associated with Videocon for over eight years. In his current role, he is responsible for sales of Videocon's consumer durables across India.