New Personalization Products Provide Consumers with Personal Profiling Capabilities and the Delivery of Relevant Content via Browser Based Applications

Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today introduced its new personalization product, which is now an option for customers when choosing Viewpoint's Application Marketing Solutions. Application Marketing is a high growth business for innovative marketers who decide to engage their customers in new and unique ways, such as advergaming, custom toolbars, and browser-based applications. The personalization and behavioral product will be an optional feature in the recently announced software development kit (SDK) for browser based applications (http://www.viewpoint.com/pub/pdfs/pr_051106.pdf).

Approximately 70% of Web users say they want to see privacy-enabling technology prevent the misuse of personal data, according to a December 2005 study from the Ponemon Institute, a privacy-management research group. Yet in the same study it was reported that more than 50% of Web users would prefer a banner ad targeted to their interests than a generic one. The IMT Personalization product protects consumer information because it is a permission based client side application.

This personalization feature enhances Viewpoint's Application Marketing Solutions by allowing marketers to offer personalized applications which deliver relevant content to users within the application. Companies will offer their customers a permission based application that includes an opt-in personalization feature. The two key components to deliver relevant tracking are:

1. User selected personal preferences and

2. opt-in based click stream tracking without the use of cookies.

Viewpoint's technology is unique because of the client side nature which protects user information. Viewpoint's client side keyword extraction program can track click stream behavior to allow companies to deliver relevant content which truly adds value to the consumer experience while protecting user information.

Viewpoint will be selling this product as an additional feature for its custom applications built specifically for marketers and customized for their brands.

The power of Viewpoint's Internet Marketing Technology platform is in the combination of content creation, delivery, viewing, engagement, metrics and reporting. Taken together, these technologies offer an extraordinary set of products that will make online advertising more visually appealing, engaging and interactive.

"Building innovative and new marketing technologies which improve customer satisfaction and ROI for the marketer remains core to our philosophy." Patrick Vogt, CEO. "As Internet Marketing continues its rapid development and growth, Viewpoint will rise to meet the challenge by creating leading edge technology. Our new Personalization product is a great addition to our application marketing solutions."

ABOUT VIEWPOINT

Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services group, Unicast, Viewpoint's online advertising group, and KeySearch, Viewpoint's search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com.

The company has approximately 110 employees principally at its headquarters in New York City and in Los Angeles.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission.

Copyright (C) 2006 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation.