Vipshop : Investor Presentation

Vipshop Holdings Limited Investor Presentation

November 2020

Disclaimer

This presentation contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Vipshop's strategic and operational plans, contain forward-looking statements. Vipshop may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Vipshop's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Vipshop's goals and strategies; Vipshop's future business development, results of operations and financial condition; the expected growth of the online discount retail market in China; Vipshop's ability to attract customers and brand partners and further enhance its brand recognition; Vipshop's expectations regarding demand for and market acceptance of flash sales products and services; competition in the discount retail industry; fluctuations in general economic and business conditions in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Vipshop's registration statement on Form F-1, as amended, filed with the SEC. All information provided in this presentation is as of the date of this presentation, and Vipshop does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

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Vipshop

China's Leading Online

Discount Retailer for

Brands

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China's huge market potential in online discount retail

and B2C market

China's Online Shopping Market(1)

(RMB in billions)

							10,800
						9,100
					7,500
				6,100
		3,800	4,700
	2,800
1,900
2013	2014	2015	2016	2017e	2018e	2019e	2020e

Huge	Constant
supply of
consumer
excess
demand
inventory

Note:

1. Data from iResearch

China's Online B2C Market (1)

(RMB in billions)

						5,906	7,214
					4,650
				3,660
			2,594
	1,263	1,980
768
2013	2014	2015	2016	2017e	2018e	2019e	2020e
China's Online C2C Market (1)

(RMB in billions)

					2,850	3,194	3,586
				2,440
			2,106
		1,820
	1,537
1,132
2013	2014	2015	2016	2017e	2018e	2019e	2020e
Immature				Massive

offline	discount
discount retail	retail
infrastructure	opportunities

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