Viva Wine Group AB adds Christian Fricke, Managing Director Viva eCOM Group, to the Viva Wine Group Executive Management Team from April 1, 2022. Christian Fricke has been part of Viva Wine Group since 2019 serving as CEO for Wine in Black.de GmbH and Managing Director Viva eCOM Group. Prior to his role as CEO of Wine in Black Christian held positions at Bauer Media Group and Roland Berger Strategy Consultants.

Christian Fricke is reporting directly to Emil Sallnäs, CEO Viva Wine Group.