May 23, 2024
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3
Audience of the largest VK social platforms in Q1 2024
Views and audience of media content services in Q1 2024
VKontakte | Odnoklassniki | Dzen1 |
MAU, Russia | MAU, Russia | DAU, Russia |
89 mn | 35 mn | 31.8 mn |
- 9% YoY
Number of paying students | Revenue growth in Q1 2024 |
in April 2023 - March 2024 | |
1 mn | VK Cloud VK WorkSpace |
- 8% YoY
Number of educational products sold in Q1 2024
VK Video | VK Clips |
Views | Views |
2.5 bn | 1.7 bn |
▲ 21% YoY | ▲ 77% YoY |
Audience in Q1 2024
Mail.ru2 | VK Play |
MAU, Russia | MAU, Russia |
VK Music
MAU, Russia
38 mn
At the end of Q1 2024
RuStore
Apps
49 k | ▲ 60% | ▲ |
▲ 12% YoY |
50.2 mn | 12 mn | >37 k |
Note: company internal data, unless otherwise indicated.
(1) Daily audience of dzen.ru and mobile applications. Source: Mediascope, Q1 2024, Russia 0+, ages 12+, desktop and mobile devices.4
(2) Source: Mediascope, Q1 2024, Russia, ages 12+, desktop and mobile devices.
27.3 | 33.8 | • | |
RUB bn | • | ||
Q1 2023 | Q1 2024 |
•
RUB bn | 16.3 | 19.8 |
Q1 2023 | Q1 2024 |
5
RUB bn
•
•
18.2 22.1
Q1 2023 | Q1 2024 |
•
7
▲
- Digital Comfort Center
- Income transfer through the Faster Payments System for VKontakte's authors
- Improvement of recommendation algorithms
8
Source: company internal data, unless otherwise indicated. (1) Source: Mediascope, Q1 2024, Russia 0+, ages 12+, desktop and mobile devices.
- Master Classes section with professional hobby-related content
- New season of original shows
9
Source: company internal data.
- New Topics section with relevant content
- Newsfeed with popular content for the children
- Crossposting streams from VK Play to Dzen
10
(1) Daily audience of dzen.ru and mobile applications. Source: Mediascope, Q1 2024, Russia 0+, ages 12+, desktop and mobile devices.
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VK Company Ltd. published this content on 23 May 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 May 2024 07:12:02 UTC.