(via TheNewswire)
The company, known for its innovative computer vision software that enhances camera capabilities, has been instrumental in revolutionizing retail analytics in-store. Leveraging anonymized audience data, VSBLTY has empowered some of the world's biggest and most renowned brands to gain invaluable insights into consumer behavior and demographics.
Following the learnings in the past from their Rose Bowl deployment, where anonymous data analytics were collected to confirm attendance counts and viewership of advertising messages, VSBLTY has been working with Winkel Media and two global beverage brands to extend its audience measurement capabilities. The initial results were so significant that the parties have decided to collaborate further to harness the power of real-time data analytics to understand audience measurement at additional large-scale events.
Commenting on the expansion of the program,
VSBLTY's advanced computer vision technology not only provides accurate audience demographics but also ensures compliance with privacy regulations by anonymizing the data collected, thereby safeguarding individual privacy rights.
As the demand for real-time audience insights continues to grow across various industries, VSBLTY remains committed to pushing the boundaries of innovation to deliver cutting-edge solutions that empower brands to thrive in an increasingly competitive landscape.
On Behalf of the Board of
"Jay Hutton”
CEO & Director
Investor Relations
Harbor Access
Jonathan.Paterson@Harbor-Access.com
Graham.Farrell@Harbor-Access.com
CONTACT:
lrosanio@vsblty.net
About VSBLTY (http://vsblty.net/)
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