VSBLTY Groupe Technologies Corp. announced that WPP retail expert David Roth has been named to the VSBLTY Board of Directors. Roth, who is CEO, The Store-WPP & Chairman of WPP BAV, entered the field of advertising when he joined Bates Dorland.

He became Board Director for Strategy, Managing Director of the Consulting and Digital Divisions and CEO of the worldwide Retail and Technology Center of Excellence. Roth also advises extensively on the consumer impact COVID has had across the world accelerating radical transformations that will redefine the business of retailing. The addition of Roth to the VSBLTY Board as a non-executive Director is yet another step in the firm's blueprint for fortifying strategic leadership while strengthening and increasing its footprint in the $100 billion retail media market.

VSBLTY's technology has already established its leadership role in The Store as a Medium (SaaM) arena.