Vystar Corporation, parent company of RxAir® UV light air purification products, is now working with 5WPR as a key partner in its communication and marketing efforts to help increase awareness and brand recognition for RxAir. With the COVID-19 pandemic raising concerns of airborne disease transmission, and the surge of interest in air purifiers, 5WPR will focus on a strategic media relations program constructing rich narratives and securing needle moving media placements across broadcast, print and online publications, showcasing the RxAir brand as a whole and its many attributes of protecting home and work environments to consumers, educators, and businesses nationwide. Additionally, 5WPR will implement a targeted influencer campaign to strategically align the brand with relevant influencers that will resonate and promote visibility and awareness among new and existing audiences.