Wienerberger AG explored new applications and invests in the development of innovative products to meet the challenges of the future. In close cooperation with New Horizon, a Dutch urban mining specialist, Wienerberger is now launching the CicloBrick, a sustainable and fully circularly brick. The sustainably produced CicloBrick is made from clay as the basic natural raw material, with 20% ground ceramic residues, reclaimed by New Horizon from demolished buildings, added to the mixture.

This innovative procedure contributes to the reduction of ceramic demolition residues and the avoidance of waste. With the intention of further expanding this process and the use of urban mining in the long term, this new type of brick is being produced for the first time at a Wienerberger site in the Netherlands. At the end of its lifecycle, the CicloBrick can be recycled in the same way and reused as building material in line with the principles of circularity.

Through its involvement in the development of the CicloBrick, Wienerberger also joins the Urban Mining Collective of New Horizon. The partners of this collective are pursuing the goal of using the urban space as a resource and reusing raw materials from objects under demolition. Moreover, as of 2023, all new Wienerberger products will be 100% recyclable or reusable.

At the same time, the Wienerberger Group is steadily increasing the share of secondary and recycled raw materials used in production. Other crucial topics include sustainable packaging and the reduction of CO2 emissions. Wienerberger's long-term target is aligned with the goals of the European Green Deal: The Group intends to reduce its CO2 emissions by 40% until 2030.

In the Netherlands, the Wienerberger Group operates as a full-range provider of smart and sustainable system solutions, in particular on the roof, the façade, wall segments, and for infrastructure. These solutions provide a wide range for sustainable renovation, new build, and infrastructure.