windeln.de SE is further expanding its offering for customers in China and will open its own store on the BabyTree online platform at the end of May. With high average monthly active users (MAUs) of around 91.2 million users in 2020, BabyTree is one of the large and most active online platforms in the Maternity and Child (M&C) focused online community in China. Its users mainly include young families, which means there is a high overlap with the customer base of windeln.de. The opening of the store on BabyTree is a synergetic strategy that enables windeln.de to reach out to millions of end customers. Entering the BabyTree platform allows the company to benefit from the growth of the Chinese platform and achieve revenue scaling. As one of the partners, windeln.de is thus positioning itself in a relevant market environment with increased brand visibility. According to a report by market research institute AC Nielsen in August 2020, BabyTree Parenting ranked top among mainstream M&C and parenting apps in terms of brand awareness, ease of use, popularity as well as recommendation rate among interviewees. In the current fiscal year, BabyTree plans to continue to focus on building and strengthening its e-commerce platform.