With WISeKey's Cryptographically NFT Authentication Technology, You Do 
Not Need to Destroy the Original Art Object to Create a TrustedNFT.IO 
 
   While NFTs can be sold on any platform, the actual cryptographic key 
that attaches the owner to their new NFT is stored on a WISeKey 
certificate in perpetuity across a distributed network of computers so 
that they cannot be deleted, copied or destroyed in the future. 
 
   Geneva/Brussels -- April 9, 2021 -- WISeKey International Holding Ltd 
("WISeKey ") (SIX: WIHN, NASDAQ: WKEY), a leading global cybersecurity, 
AI, Blockchain and IoT company, announced today the launch of 
TrustedNFT.IO a platform allowing Non-Fungible Tokens (NFTs) to verify 
the existence and the ownership of a digital collectible using a 
combination of Digital certification and blockchain technology. This 
authentication technology by has been around since 2010 and comes as an 
offshoot of the boom in cryptocurrencies, which also run on the 
blockchain. 
 
   Last week WISeKey launched a world premiere luxury watch NFT auction. To 
date, the NFT auction has already received a bid of 25 ethers ($50,000) 
for the digital twin of Jean-Claude Biver's Bigger Bang All Black 
Tourbillon Chrono 'Special piece' watch. 
 
   https://www.globenewswire.com/Tracker?data=H4_VIU6jC8uvGYFpK1z-7hIYi4kljFx65Ai2oGhuQo_YSL83k8VTF7UnCpZg3Oqsp94Np99ThIIwGygDHonHfFlQ7Iiyhstm8C_Sa8mwp0PtZoLllccz_PaxBHx-zAm-uS8ewyjsCAabAJbCCXwmYW-1auXQ0LovI5XUEfw1p3CCsnIaPxFonG92NsaV3PDpLCzJtn_HvW0YKoUx_gcpzgBTDRT-VV50XseMnEyXsqQ66RzBxH3gXPbdoiSvavmxgQPOR-zXCk-w8Wwo25bUdndHpKN9_xQPp2fLFV5fD0lAKAiU5OXSbREezm5_DCz3YIrvTeyQfFESAi58g0WlIghZ2FYu7OrxL0TQkMQJP5UVQk97_OyNQp8R1uBjmeXhVZ9sVZ6rlUfoqQbbiBCKq04AbN7jtsEejeqsiKmhW67OD0DalUITVuqP9PBqHKy17i2w4RzxA6MzTkwriIzhF8wqUSODywmuunyEswhSc9T8xUd64HNPMNCzbc3KQZt6xkgXdW8XFILAZfA88Hk1CCY0q5yzuKhGGCikfc0d9icluquncTmYo-myECAj_6qcHhHBQ1_-XctKA9HHtBTClDWrxLnBUBDHzincQNBusDZEHIjWsTMItNFiCdD88Frw00AfeQ5djEMbfkGzj6ZDB4SPI-7JZG407vjKIQI30sNYjMNizBJkyNrGmYGyVnngF9YMz6GIRsrMqjLGI1lPah-KGu9cEZpndGBBGIIBrdFUq7SoGrl-cDU3Zs4HPlyf89Ha_4sMe96DE54JAdXNbQdtkLs99TMg_6AeTdrgs8uftRO1akV2pbjeNLoyOJDhOVLCGl3Sl2u0XPy1WP6ZC9MkzE9nRj9yJgCzp0u454Y= 
https://opensea.io/assets/0x495f947276749ce646f68ac8c248420045cb7b5e/46278206053616762088099727979929024745946993553888345078461487400588605915137 
 
 
   This watch NFT auction was the first luxury watch to have a digital life 
with certified ownership and authenticity. This digital twin will be the 
"authentic" double of the physical watch in the digital space and has 
attracted international attention due to the unique combination of Trust 
and NFT as the current momentum on NFT as hit new highs. Of note, in 
March Christie's, auctioned off 
https://www.globenewswire.com/Tracker?data=EfLNW8X3hsH5LIDLRV3VN_TL-5pj2OMi414yvWTekMrSxNBodKOm7t0ypHHWDnj9h7GFUx2KuIFFThptV6hV2ivFALrSLXLuATHYJIRuT9vzRYLA5NjdUQpFKJ1-HF1qjpJsmbyVIZiIcHtunKV6U-rJDVkoaTdjX0WITly5WjnJ8l0TNkyUhVJsvTCx2g9p 
a digital collage by an artist who goes by the name of Beeple for nearly 
$70 million, immediately making the artist the third-most expensive 
living artist in history. 
 
   The auction conducted by WISeKey of a prestigious watch has many 
wondering why any collector would want to buy just the digital version 
of the watch and not the original and how the person acquiring the NFT 
can claim ownership of something that can be easily and endlessly 
duplicated? 
 
   Some people struggle with this idea because they want to know, what is 
it they actually own.  But people of a younger generation do not 
struggle with it.  It is a very old-world idea, wanting to hold 
something in your hand, as if the intangible or the immaterial doesn't 
have value. 
 
   An NFT auction works much like an online auction on platforms like eBay. 
Each work is displayed online as a digital file that contains metadata 
-- which literally means "data about data" -- about the work's title, 
number and who owns it. 
 
   About WISeKey 
 
   WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global 
cybersecurity company currently deploying large scale digital identity 
ecosystems for people and objects using Blockchain, AI and IoT 
respecting the Human as the Fulcrum of the Internet. WISeKey 
microprocessors secure the pervasive computing shaping today's Internet 
of Everything. WISeKey IoT has an install base of over 1.5 billion 
microchips in virtually all IoT sectors (connected cars, smart cities, 
drones, agricultural sensors, anti-counterfeiting, smart lighting, 
servers, computers, mobile phones, crypto tokens etc.).  WISeKey is 
uniquely positioned to be at the edge of IoT as our semiconductors 
produce a huge amount of Big Data that, when analyzed with Artificial 
Intelligence (AI), can help industrial applications to predict the 
failure of their equipment before it happens. 
 
   Our technology is Trusted by the OISTE/WISeKey's Swiss based 
cryptographic Root of Trust ("RoT") provides secure authentication and 
identification, in both physical and virtual environments, for the 
Internet of Things, Blockchain and Artificial Intelligence. The WISeKey 
RoT serves as a common trust anchor to ensure the integrity of online 
transactions among objects and between objects and people. For more 
information, visit www.wisekey.com. 
 
   Press and investor contacts: 
 
 
 
 
WISeKey International Holding     WISeKey Investor Relations (US) 
 Ltd                               Contact: Lena Cati 
 Company Contact: Carlos Moreira   The Equity Group Inc. 
 Chairman & CEO                    Tel: +1 212 836-9611 
 Tel: +41 22 594 3000              lcati@equityny.com 
 info@wisekey.com 
--------------------------------  ------------------------------- 
 
   Disclaimer: 
 
   This communication expressly or implicitly contains certain 
forward-looking statements concerning WISeKey International Holding Ltd 
and its business. Such statements involve certain known and unknown 
risks, uncertainties and other factors, which could cause the actual 
results, financial condition, performance or achievements of WISeKey 
International Holding Ltd to be materially different from any future 
results, performance or achievements expressed or implied by such 
forward-looking statements. WISeKey International Holding Ltd is 
providing this communication as of this date and does not undertake to 
update any forward-looking statements contained herein as a result of 
new information, future events or otherwise. 
 
   This press release does not constitute an offer to sell, or a 
solicitation of an offer to buy, any securities, and it does not 
constitute an offering prospectus within the meaning of article 652a or 
article 1156 of the Swiss Code of Obligations or a listing prospectus 
within the meaning of the listing rules of the SIX Swiss Exchange. 
Investors must rely on their own evaluation of WISeKey and its 
securities, including the merits and risks involved. Nothing contained 
herein is, or shall be relied on as, a promise or representation as to 
the future performance of WISeKey.

(END) Dow Jones Newswires

April 09, 2021 12:00 ET (16:00 GMT)