WPP AUNZ Limited is budgeting a material improvement in profitability in the 2021 financial year, as the economic environment strengthens leading to improved client spend, particularly in WPP AUNZ's media investment management and creative businesses. WPP AUNZ's GroupM business predicts a bounce back in media market demand in 2021, with total market demand expected to increase by 15%, returning to 2019 levels of activity at the end of 2021. Additionally, this growth outlook is expected to be enhanced by the ongoing benefits from the transformation strategy which seeks to drive revenue growth in the areas of communications, experience, commerce and technology. Net sales are expected to be between $630 million and $650 million, representing a 4% to 6% increase on 2020. This net sales increase, combined with a starting cost base which is approximately $65 million lower in 2021, leads to a budgeted improvement in headline EBIT which is expected to be between $85 million and $95 million.