Leading Global Communications Firm Announces New Name,
Brand and Website
NEW YORK - Hill & Knowlton announced today a new name and
brand: Hill+Knowlton Strategies. The name reflects a renewed
emphasis on strategic communications advice that ensures a
client's business imperatives are achieved - advice
informed by research and insight, and built upon a rich
heritage of public relations strength.
"The new brand points to a shifting market for our
clients, one with an explosion of information and a
revolution in the ability of almost everyone to find that
information," said Jack Martin, global chairman and
chief executive officer of Hill+Knowlton Strategies.
"This democratization of information is fundamentally
changing the way they do business."
The rebranding and new name take effect December 1, 2011.
Hill+Knowlton Strategies traces its start to 1927 when John
W. Hill opened his public relations office in Cleveland,
Ohio. Today, the company has 85 offices in 46 countries
around the globe and continues to serve clients as a premier
public relations agency.
Martin, who became chairman and CEO on January 1, 2011, said
Hill+Knowlton Strategies is investing heavily in developing
its research and digital communications capabilities.
"Research - providing metrics, analytics and insights -
is vital to helping our clients understand the public,"
said Martin. "In the political and consumer worlds,
participants are forced to study the public and adapt
accordingly. If they don't, they lose. Corporations, too,
must keep up, as the public is always evolving as a
participant in the marketplace."
Martin added that the firm's investment in digital is
also essential, as today's digital technologies will
continue to speed up the evolution of public opinion.
"Hill+Knowlton Strategies will be a new platform for
showing our clients how to reach the public and make
themselves heard," said Martin. "With our enhanced
service offerings, renewed focus and strong ability to
execute, our new brand reflects the best of our current and
For a deeper look at the company's rebranding, visit the
new global Hill+Knowlton Strategies website at http://www.hkstrategies.com
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international
communications consultancy, providing services to local,
multinational and global clients. The firm is headquartered
in New York, with 85 offices in 46 countries, as well as an
extensive associate network. The agency is part of WPP, one
of the world's largest communications services
For more information, contact:
+1 212 885 0505