WPP PLC 
By
Leading Global Communications Firm Announces New Name,
Brand and Website
NEW YORK - Hill & Knowlton announced today a new name and brand: Hill+Knowlton Strategies. The name reflects a renewed emphasis on strategic communications advice that ensures a client's business imperatives are achieved - advice informed by research and insight, and built upon a rich heritage of public relations strength.
"The new brand points to a shifting market for our clients, one with an explosion of information and a revolution in the ability of almost everyone to find that information," said Jack Martin, global chairman and chief executive officer of Hill+Knowlton Strategies. "This democratization of information is fundamentally changing the way they do business."
The rebranding and new name take effect December 1, 2011. Hill+Knowlton Strategies traces its start to 1927 when John W. Hill opened his public relations office in Cleveland, Ohio. Today, the company has 85 offices in 46 countries around the globe and continues to serve clients as a premier public relations agency.
Martin, who became chairman and CEO on January 1, 2011, said Hill+Knowlton Strategies is investing heavily in developing its research and digital communications capabilities.
"Research - providing metrics, analytics and insights - is vital to helping our clients understand the public," said Martin. "In the political and consumer worlds, participants are forced to study the public and adapt accordingly. If they don't, they lose. Corporations, too, must keep up, as the public is always evolving as a participant in the marketplace."
Martin added that the firm's investment in digital is also essential, as today's digital technologies will continue to speed up the evolution of public opinion.
"Hill+Knowlton Strategies will be a new platform for showing our clients how to reach the public and make themselves heard," said Martin. "With our enhanced service offerings, renewed focus and strong ability to execute, our new brand reflects the best of our current and expanding strengths."
For a deeper look at the company's rebranding, visit the new global Hill+Knowlton Strategies website at http://www.hkstrategies.com.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 85 offices in 46 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.
For more information, contact:
Allison Cohen
+1 212 885 0505
allison.cohen@hkstrategies.com
NEW YORK - Hill & Knowlton announced today a new name and brand: Hill+Knowlton Strategies. The name reflects a renewed emphasis on strategic communications advice that ensures a client's business imperatives are achieved - advice informed by research and insight, and built upon a rich heritage of public relations strength.
"The new brand points to a shifting market for our clients, one with an explosion of information and a revolution in the ability of almost everyone to find that information," said Jack Martin, global chairman and chief executive officer of Hill+Knowlton Strategies. "This democratization of information is fundamentally changing the way they do business."
The rebranding and new name take effect December 1, 2011. Hill+Knowlton Strategies traces its start to 1927 when John W. Hill opened his public relations office in Cleveland, Ohio. Today, the company has 85 offices in 46 countries around the globe and continues to serve clients as a premier public relations agency.
Martin, who became chairman and CEO on January 1, 2011, said Hill+Knowlton Strategies is investing heavily in developing its research and digital communications capabilities.
"Research - providing metrics, analytics and insights - is vital to helping our clients understand the public," said Martin. "In the political and consumer worlds, participants are forced to study the public and adapt accordingly. If they don't, they lose. Corporations, too, must keep up, as the public is always evolving as a participant in the marketplace."
Martin added that the firm's investment in digital is also essential, as today's digital technologies will continue to speed up the evolution of public opinion.
"Hill+Knowlton Strategies will be a new platform for showing our clients how to reach the public and make themselves heard," said Martin. "With our enhanced service offerings, renewed focus and strong ability to execute, our new brand reflects the best of our current and expanding strengths."
For a deeper look at the company's rebranding, visit the new global Hill+Knowlton Strategies website at http://www.hkstrategies.com.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 85 offices in 46 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.
For more information, contact:
Allison Cohen
+1 212 885 0505
allison.cohen@hkstrategies.com
