CHICAGO, May 15 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary, The Experiential Agency, Inc., has been selected as the public relations agency of record for HALO [FOR MEN] in Chicago, Illinois.

Chicago's premiere salon for men only, HALO [FOR MEN], creates a relaxing and masculine environment where urban males can feel at ease from the moment they walk in the door. HALO [FOR MEN] owner Robert Patrizi states, "I created the salon to cater to urban men by providing a sophisticated yet modest environment where men can go to comfortably enjoy luxurious salon services without worrying about feeling out of place or being gawked at like at other female-dominated salons and spas."

HALO [FOR MEN] has three locations in Chicago and the NEW SALON and SPA at HALO [FOR MEN] in Chicago's Gold Coast features over 3,000 square feet of luxury services designed just for guys. Services include: massages, facials, hand and foot grooming, straight razor shaves, waxes and HALO [FOR MEN]'s signature service found at all locations, "THE MAN," which combines a haircut, style, scalp massage, hand wax and massage, hot towel and facial toner, cleanup shampoo and a free touch up within two weeks.

Joe Wagner, CEO of XA, states, "It is an honor to have been chosen by HALO [FOR MEN] as the public relations agency of record for their upcoming endeavors in the Chicago market and beyond. Under the leadership of our Executive Vice President, Amanda Puck, XA looks forward to the opportunity to showcase its creative capabilities."

Robert Patrizi, owner of HALO [FOR MEN] adds, "We are excited to be working with Amanda and her talented team. With XA so deeply-rooted in the Chicago lifestyle market and beyond, I knew it would be a great fit for us."

About HALO [FOR MEN]

HALO [FOR MEN], located in Chicago's Gold Coast, Lakeview and Bucktown neighborhoods offers men an ultimate escape and provides a hip, guy-focused and relaxing environment where men can comfortably enjoy salon and spa services.

HALO [FOR MEN] is open Monday - Thursday from noon - 9:00 p.m., Friday from 10:00 a.m. - 7:00 p.m., Saturday from 9:00 a.m. - 6:00 p.m. and Sunday from 11:00 a.m. - 5:00 p.m.

For more information about HALO [FOR MEN] products, services, and more, please visit http://www.halochicago.com.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Form 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.



     For more information, please contact:
     Amanda Puck
     XA
     312-239-2370
     amanda@expagency.com

SOURCE The Experiential Agency, Inc.