CHICAGO, May 20 /PRNewswire-FirstCall/ -- Parkways Foundation presents the second annual GALApalooza on Thursday, July 31 at 6 p.m. at the Petrillo Band Shell in Grant Park at Columbus and Jackson Drives.

GALApalooza treats guests to an exclusive sneak preview of the transformation of Grant Park into the Lollapalooza venue in a lounge-like atmosphere. Sofas and ottomans take the place of traditional tables affording the opportunity to mix and mingle with other party goers while enjoying cocktails and a buffet dinner.

The highlight of the evening will undoubtedly be the entertainment as Lollapalooza featured band Sharon Jones and the Dap-Kings will take the stage for an unforgettable funk, rhythm and blues performance. Their album 100 Days, 100 Nights celebrates the band's traditional rhythm and blues roots and has brought them to the forefront of old school soul and funk music. Sharon Jones and the Dap-Kings is also opening for Dave Matthews Band at Toyota Park in Bridgeview, IL and was recently featured on Late Night with David Letterman.

Parkways Foundation is the non-profit partner of the Chicago Park District, bringing private investment to improve the cultural and physical landscape of the city's parks. This year, Parkways Foundation is partnering with the Chicago Park District and the City of Chicago in seeking private investment to restore Buckingham Fountain. The 80 year-old fountain is one of Chicago's greatest treasures and is one of the most recognizable landmarks in the world. Parkways invites Chicagoans, and visitors to the city, to consider a donation -- gifts at all levels will help celebrate the fountain. Proceeds from GALApalooza will benefit The Buckingham Fountain Restoration Project.

This year's GALApalooza is co-chaired by Alison Krzys, Public Relations Account Director at XA, The Experiential Agency; Joel Morales, Marketing Manager for The James Chicago and John De Vine III, Parkways Board Member. Generous sponsors of this year's event include Charter One, CB Richard Ellis and The James Chicago.

Lounge experiences are available at the $3,500, $5,000 and $10,000 level and single tickets are available for $350. For more information on sponsorship opportunities or to make reservations, please call the Parkways Foundation at 312-742-4808 or visit http://www.parkways.org.

ABOUT PARKWAYS

As the philanthropic partner of the Chicago Park District, Parkways Foundation works to enhance and improve Chicago's neighborhood parks through capital improvements, funding youth programs and historic preservation. Parkways Foundation identifies projects that will visibly and substantially enrich the lives of families in Chicago, and then seeks private investment to realize these goals. In 2007 Parkways Foundation raised over $2 million to fund projects in Chicago's neighborhood parks.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2006, Special Events Magazine ranked XA as one of the "Top 30 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.



     For more information, please contact:
     Amanda Puck
     XA
     312-239-2370
     amanda@expagency.com

     Alison Krzys
     XA
     312.239.2336
     Alison@expagency.com

SOURCE The Experiential Agency, Inc.