Xcel Brands, Inc. Appoints Annette Schatz as Chief Merchandising Officer for Xcel’s Wholesale and E-Commerce Businesses
December 13, 2018 at 09:00 am EST
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Xcel Brands, Inc. announced that Annette Schatz will join the executive team as the Chief Merchandising Officer for Xcel’s wholesale and e-commerce businesses. Ms. Schatz has over 20 years of corporate management experience in the fashion and apparel industry, and was mostly recently President of BCBGMAXAZRIAGROUP in Los Angeles. Annette Schatz ended her decade-long career at BCBG as the President of global brands, Hervé Léger, BCBGMAXAZRIA and BCBGENERATION. Previously, she served as Executive Vice President and General Manager of BCBGENERATION.
Xcel Brands, Inc. is a media and consumer products company. The Company is engaged in the designing, production, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. It owns the Judith Ripka, Halston, LOGO by Lori Goldstein, and C. Wonder brands and a minority stake in the Isaac Mizrahi brand. It also owns and manages the Longaberger brand. The Company is engaged in pioneering a modern consumer products sales strategy, which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retail, and e-commerce channels. Judith Ripka is a luxury jewelry brand and is available in fine jewelry stores, luxury retailers and via e-commerce. Lori Goldstein brands, including LOGO by Lori Goldstein, and the brand is available through the QVC channel.
XCEL BRANDS, INC. 
