Yandex N.V. (NasdaqGS:YNDX) agreed to acquire eLama, OOO on January 19, 2022. Users of eLama will not notice any changes after Yandex acquires the platform, it will retain the brand and principles of working with clients. At the same time, users will have access to new solutions for launching advertising campaigns.

The deal will require approval from the Federal Antimonopoly Service and deal is expected to close before the end of second quarter of 2022.