Yatra.com Appoints Vikrant Mudaliar as Chief Marketing Officer
January 20, 2016 at 06:30 am EST
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Yatra.com announced the appointment of Vikrant Mudaliar as Chief Marketing Officer of the company. He will be responsible for leading marketing activities across all Yatra.com business-lines and group entities. While focusing on strengthening Yatra's brand equity in the travel category, he will be responsible for driving the marketing and communications strategy to support the company's overall strategic objectives.
The role will also have him responsible for all traffic and consumer marketing initiatives across web and mobile platforms and driving customer-engagement and loyalty. Vikrant previously served as Chief Sales & Marketing Officer at Lenskart.com.
Yatra Online, Inc. is an online travel company. The Company provides travel services to corporate and consumers. It allows leisure and business travelers to explore, research, compare prices and book a range of services catering to their travel needs through its Website and mobile applications, and other associated platforms. It operates through three segments: Air Ticketing, Hotels and Packages, and Other Services. Its services include domestic and international air ticketing on Indian and international airlines, as well as bus ticketing, rail ticketing, cab bookings and ancillary services within India. The Company also provides access through its platform to hotels, homestays, and other accommodations. Its applications include Yatra, Yatra Web Check-In, Yatra Corporate, and Travelguru HomeStay. Its other services consist of rail tickets, bus tickets, taxi rentals and ancillary value-added services, such as travel insurance, visa processing and tickets for activities and attractions.
YATRA ONLINE, INC. 
