Yellow Pages Limited announced that Rob Hall and Paul W. Russo have been appointed to the Board of Directors of Yellow Pages Limited. The company also announced the appointment of John R. Ireland as Senior Vice-President, Organizational Effectiveness and Stephen K. Smith as Senior Vice-President, Profitable Growth. Mr. Smith resigned from the Board upon his appointment to the management team. Rob Hall has been serving as Director and Chief Financial Officer of the Hibu Group, since March 2014. Paul Russo serves since March 2017 as Chief Executive Officer of Color Spot Holdings Inc. John Ireland was previously Chief People Officer at OSN, Executive Vice-President, Human Resources at the Hibu Group during its successful turnaround and Vice-President, Human Resources for X-Rite Inc. Stephen Smith served on the executive management team and as advisor to the CEO of the Hibu Group on digital strategy and IT transformation during its successful turnaround. He was also General Partner of Masthead Venture Partners, and Managing Director and Head of the Technology Research Group at Paine Webber Inc.
Yellow Pages Limited is a Canada-based digital media and marketing company. The Company offers targeted tools to local businesses, national brands and consumers, allowing them to interact and transact within the digital economy. It offers small and medium-sized enterprises (SMEs) across Canada full-serve access to a comprehensive suite of digital and traditional marketing solutions, such as online and mobile priority placement on its digital media properties, content syndication, search engine solutions, Website fulfillment, social media campaign management, digital display advertising, video production, e-commerce solutions as well as print advertising. The Companyâs media properties, primarily desktop, mobile and print, continue to serve as effective marketplaces for Canadian local merchants, brands and consumers. It holds online properties including YP.ca, Canada411 and 411.ca. It also holds the YP, Canada411 and 411 mobile applications and Yellow Pages print directories.