Medium-Term Business Plan (2)

Medium-Term Business Plan for FYE March 31, 2022 to FYE March 31, 2026

November 4, 2021

AGENDA

1. Medium- to Long-Term Vision of Yukiguni Maitake
2. Review of the Current Medium-Term Business Plan
3. Background and Reasons for Brushing Up the Current Medium-Term Business Plan
4. Image of the New Medium-Term Business Plan
5. Basic Policy
6. Quantitative Targets of the Medium-Term Business Plan
7. ESG strategy

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Medium- to Long-Term Vision of Yukiguni Maitake

The company aims to "contribute to the enrichment of people's lives and the prosperity of food culture" mainly through the production and sale of

mushroom products

Medium- to long-term vision ： The company continues to grow and expand globally as a comprehensive

manufacturer of premium mushrooms

Values

Policy	Business Basic
term-Medium	& Policies Basic
Plan Business	the of Strategies

Company

Motto

1. Management Philosophies
2. • Basic
     Business
     Policies

Ⅲ-1 Basic

Policies

Ⅲ-2 Basic

Strategies

Contribution towards society with quality products

A worthwhile workplace

1. Contribute towards enrichment of citizens' livelihood and the prosperity of food culture
2. Realize contributions to local communities and shareholders and affluent executives and employees
3. Respect for corporate ethics

1. Reform the culture of challenge
2. Identify customer needs
3. Realize employee enrichment
4. Respect for corporate ethics
5. "Pursuit of value and strength" and "Thorough selection and concentration of businesses"

Create further demand in the domestic mushroom market and evolve into a comprehensive manufacturer of premium mushrooms with global operations

1. Domestic mushroom market: New value creation
2. Cost reduction through innovative production technology: Improvement of productivity through factory automation of production processes and maximization of energy efficiency
3. Global expansion: Build an in-house foundation for production and sales, and explore business opportunities in mushroom-related fields

1. Establish a foundation as a comprehensive manufacturer of premium mushrooms
2. Achieve and maintain the overwhelming No. 1 position in maitake
3. Pursuit technological innovation in production and packaging
4. Start full-scale overseas expansion

2

Review of the Current Medium-Term Business Plan

The current medium-term business plan (FYE Mar 2020- FYE Mar 2023) has been mostly achieved to date

Taking over those main policies, formulate new basic policies based on the results and issues identified in the course of the current mid-term business plan

			Current Medium-term Business Plan			Main achievements to date
			(FYE Mar 2020- FYE Mar 2023)
	1.	Establish a foundation as a comprehensive manufacturer	◼ Basic strategies mostly achieved
			of premium mushrooms	➢ Maintain a majority share of the market for maitake
Basic	2.	Achieve and maintain an overwhelming No.1 in maitake	➢ Expand sales channels by handling mushrooms from
3.	Pursuit technological innovation in production and		subsidiaries through Yukiguni Maitake, with particularly well
Strategies			packaging		performing button-mushrooms.
4.	Research on functionalities and high quality mushrooms	➢
	➢ Almost complete production capacity expansion at existing
			that will lead to increased demand		facilities.
	5.	Strengthen financial position		Register white maitake variety
	6.	Prepare for overseas development of our unique model	➢ Complete strengthening of financial position through
						prepayment of interest-bearing liabilities.
					➢ Clarify targets and issues through test marketing overseas
	1.	Top-line growth centered on the maitake business to	◼ Growth strategies mostly achieved.
Growth
		capture growing health demand	➢ Expand the overall market for maitake and our top market
Strategies	2.	Increase productivity through the pursuit of AgriTech		share area
3.	Expand of the health food business centered on e-	➢ Achieve a certain level of labor saving
			commerce	➢ Mitsukura Norin, which became a subsidiary in FYE Mar 2020,
	4.	Strengthen business portfolio by utilizing M&A as well		is performing well and strengthening the business portfolio
Quantitative Objective		Operating Profit: Average annual growth rate around 7%	◼ Excessive annual growth rate of 17.3% for the fiscal year ending

March 31, 2021

achieved mostly been has plan business term-medium current The date to

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Background and Reasons for Brushing Up the Current Medium-Term Business Plan

Respond appropriately to changes in the business environment, create demand and increase market share in the domestic market, and expand globally over the medium-tolong-term

Redraw and brush up the time axis of the medium-term business plan in order to evolve into a comprehensive premium mushroom manufacturer

Market Domestic

Market Overseas

Environment surrounding our company

• Demographics (population decline, aging)
• Residual effects of COVID-19
  (Certain restrictions on in-store promotions and tasting sales)
• Economic uncertainty and expected rising awareness of household defense
• Competitors' movements
  (Increased production and new products of maitake mushroom)
• Global mushroom market is expected to grow at a steady rate of about 4% through 2025.
• Growing needs for healthy and environmentally friendly mushrooms
  (Increasing health consciousness among consumers / Animal protein replacement)
• There are no huge mushroom-based players.

Response and Policy

Brush up strategies and focus resources on priority areas

• Further expansion and deepening of demand for maitake
• • Aware of target customer groups by region
  • Develop more customized marketing
  • Expand market share
• Further contribution to the mushroom business
• • A pillar of domestic growth
  • Room for demand development
  • High complementarity with maitake
• Further productivity improvement in terms of production

Full-scale start toward becoming a comprehensive manufacturer of premium mushrooms in the global market

• Dramatic increase in the Group's sustainable growth potential
• • Capture the relatively high growth of overseas mushroom markets
• A medium- to long-term time horizon is necessary for certain results.
• • Realization of results will take four to five years.
  • The current medium-term plan has 1.5 years remaining (until March 2023)

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