Districts in New York, California, Delaware Improving Textures and Nutritional Profiles in Baked Items such as Bread, Pizza, Muffins, Cupcakes, Cookies, Cakes, as well as in Icings and Fillings with Z Trim Multifunctional Fiber

MUNDELEIN, Ill., March 19 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (OTC Bulletin Board: ZTHO) - Nutritional innovation can't happen fast enough for some school food service directors and nutritionists.

In the 35-school Irvine Unified School District in Irvine, California, Nutrition Services Supervisor Gail Richardson purchases Z Trim multifunctional fiber for use in the dough for sweet rolls, cheese rolls and dinner rolls offered throughout the meal program.

"The texture is perfect," said Richardson, who is required by State law to use a certain amount of whole wheat flour in the dough, which she supplements with Z Trim to provide a little additional fiber while replacing oils and achieving the right texture.

With this week's shipment of Z Trim to the Irvine schools, the research and development staff at Z Trim is working with Richardson to expand her use of Z Trim in developing the perfect cookie recipe.

In Smyrna, Delaware, Child Nutrition Foodservice Director Pat Conley directs her staff to buy and use Z Trim in the yeast rolls, but she doesn't plan to stop there. Z Trim's research and development staff is working with the food service staff of this District to review the entire meal planning menu for opportunities to introduce Z Trim ingredients in a host of applications from soups through desserts. She plans to share the nutritional and functional innovation Z Trim presents with her fellow nutritionists in neighboring districts.

"I know it works in dressings and other applications," Conley said, "so I'd like to expand its use here and develop a few items that we can take to next year's statewide school nutrition conference."

In New York, Hannibal Central School District's School Lunch Manager, Debbi Richardson, is "innovating" her meal menus with Z Trim, beginning with improved nutritional profiles and textures in baked items.

"I prefer to offer baked items that contain ingredients that you might actually buy at the grocery store," said Richardson. "Z Trim is corn fiber that works as well or better than modified ingredients and gums and at the same time enables me to replace fat calories with fiber."

Using Z Trim, Richardson is creating healthier baked goods, adding fiber and removing fat in addition to improving textures in breads, pizza dough, cookies, muffins and cupcakes to name a few, as well as in the icings for the cakes and the cupcakes.

"The school nutrition professionals continue to show the world exactly why Z Trim is so relevant now," said Steve Cohen, Chief Executive Officer for Z Trim. "No other fiber ingredient delivers so much functionality in so many nutritional applications," he added. "These schools join the list of schools in Florida, Pennsylvania and the Nashville area that are using Z Trim to proactively offer wholesome nutritional innovation across the menu without sacrificing taste and texture."

ABOUT Z TRIM(R)

Z Trim Holdings, Incorporated, http://www.ztrim.com, partners with the food industry in the deployment of solutions and technologies built around cutting edge dietary fibers, blends and custom emulsions. Innovation for health and wellness is built into our business model with value added components of capital, process, product, market, and R&D knowledge.

Z Trim(R) and Z Trim blends are functional food ingredients emulsifiers and stabilizers made from the hulls of either corn OR oat. Z Trim is versatile and can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a natural and frequently cost competitive alternative or complement to many of the oils, gums and starches it can replace. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward?looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward?looking statements. Other factors, which could materially affect such forward?looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward?looking statements and are cautioned not to place undue reliance on such forward?looking statements. The forward?looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward?looking statements to reflect subsequent events or circumstances.

                Phil Versten (Media)          Angela Strickland (Investors)
    Contacts:   (847) 549-6002                (847) 549-6002
                mediarelations@ztrim.com      ir@ztrim.com

SOURCE Z Trim Holdings, Inc.