Zenvia Inc. announced the integration of ChatGPT with its chatbot tool. The integration of ChatGPT enables the chatbot to be trained to find internal documents that contain answers to questions that customers may have, increasing the range of answers, and consequently optimizing the customer journey. Traditional chatbots are designed based on training and question mapping, and require a variety of sample questions and answers to optimize the automation of customer interaction solutions.

In contrast, Zenvia's chatbot is automated to reuse documents already created within the company, enabling a wider variety of questions to have automated answers, opening many more doors for the future of the tool. Furthermore, many regional vocabularies previously had to be taught individually to the chatbot and is no longer necessary with the new integration. Zenvia's chatbot was first launched with a major Brazilian insurance company, who is using the tool to enhance its direct interactions with customers by improving the quality and assertiveness of automatic responses while at the same time, reducing service time.

The solution can also be used following the automated phase at the start of contact with a live attendant. The chatbot provides suggestions to the attendant for the possible next steps in the conversation with the customer, serving as a guide document with the answers the customer may have. The chatbot builds on Zenvia's continuing exploration of possibilities to enhance its customers' experiences and journeys with the use of ChatGPT in its solution portfolio.

In February 2023, Zenvia launched the integration of its mass texting service solution, Zenvia Attraction with ChatGPT. The tool, which leverages the relationship of companies with their consumers, provides for increasingly personalized and efficient suggestions of messages created for Zenvia client's customers.