Zenvia Inc. launched the integration of its mass texting service solution, Zenvia Attraction, with ChatGPT (GPT-3) via API. Zenvia Attraction, can now provide increasingly personalized and efficient suggestions in the elaboration of messages. Zenvia Attraction is the solution that helps companies easily create valuable campaigns by triggering mass communications, impacting customers across multiple channels, and maximizing their business results.

In addition, the solution provides capabilities to gain insights from reports and segment the contact base, which allows companies to personalize their messages and reach their customers more effectively. With the integration of Zenvia Attraction with ChatGPT, the solution offers a new layer of personalization and efficiency in communication campaigns, suggesting message content based on the company's name and/or brand and the purpose of the message. This represents gains of scale, since it saves time and effort for companies: GPT-3 can automatically generate texts, and also helps improve the quality and assertiveness of the messages sent.

Leading the transformation in the CX world, Zenvia already foresees many possibilities to enhance its customers' experiences and journeys with the use of GPT-3 in its solution portfolio.