Zeta announced Crystal Eastman as the latest in a series of moves to strengthen company’s executive team for its next phase of growth, joining as Zeta’s first ever Chief Marketing Officer. Ms. Eastman joins Zeta from The Trade Desk where she was Head of Global Marketing and responsible for global go-to-market activities, including product marketing; sponsorships and events; and global campaign activation. Ms. Eastman has held numerous senior marketing positions throughout her career, including leadership stints at iconic brands American Express and BlackRock.