Zeta Global announced the following leadership appointments to build upon its enterprise sales team. Each leader will oversee key areas of customer marketing investment within the Zeta Marketing Platform: Jed Hartman has been appointed as Chief Revenue Officer (CRO) of Activations, leading enterprise sales strategy for omnichannel customer acquisition powered by the Zeta Marketing Platform. Kelly Kennedy has been promoted to Chief Revenue Officer (CRO) of CRM, leading enterprise sales strategy for customer retention and lifetime value growth powered by the Zeta Marketing Platform.

With over 25 years of experience at the helm of data, technology, and marketing, Mr. Hartman has been a transformative leader at some of the industry's most iconic companies, such as Time, Fortune, CNNMoney.com, The Washington Post, and Channel Factory. He brings to Zeta a sterling track record of success in building, growing, and leading high-performing enterprise sales team that have been integral to maximizing revenue and profitable growth. Mr. Hartman's new role is part of Zeta's long-term strategy to grow its sales team quality and capacity.

During her tenure at Zeta, Ms. Kennedy has successfully scaled her sales organization and produced a record number of multi-year enterprise platform sales that have greatly contributed to Zeta's overall revenue growth. She will continue drive sales strategy and management for its Zeta Marketing Platform and CDP+. Ms. Kennedy previously held senior leadership positions at Merkle, Salesforce, and InfoGroup (now Data Axle) and has an extensive background in marketing technology tied to first party data and customer retention.