Zeta Global : Supplemental 2Q’22 Earnings Presentation

Supplemental 2Q'22 Earnings Presentation

August 3, 2022

2022 Zeta Global Corp. All Rights Reserved. ZetaGlobal.com

Forward-Looking Statements and Non-GAAP Measures

This presentation, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this presentation or during the earnings call that are not statements of historical fact, including statements about our beliefs and expectations, whether the Company will withhold shares to cover taxes upon the vesting of certain executives' restricted stock awards ("RSAs") or whether the Company will repurchase any shares under the stock repurchase program, are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as "anticipate," "expect," "suggests," "plan," "believe," "intend," "estimates," "targets," "projects," "should," "could," "would," "may," "will," "forecast," "outlook, "guidance" and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results. The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this presentation. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

The third quarter and full year 2022 guidance and Zeta 2025 targets provided herein are based on Zeta's current estimates and assumptions and are not a guarantee of future performance. The guidance provided and Zeta 2025 targets are subject to significant risks and uncertainties, including the risk factors discussed in the Company's reports on file with the Securities and Exchange Commission, that could cause actual results to differ materially. There can be no assurance that the Company will achieve the results expressed by this guidance or the targets.

This presentation contains non-GAAP financial measures such as adjusted EBITDA, adjusted EBITDA margin, cost of revenue excluding stock-based compensation, and free cash flow (FCF). These measures are not prepared in accordance with generally accepted accounting principles in the United States of America ("GAAP") and have important limitations as analytical tools. Non-GAAP financial measures are supplemental, should only be used in conjunction with results presented in accordance with GAAP and should not be considered in isolation or as a substitute for such GAAP results. Refer to the Appendix of this presentation for (i) the definitions of the non-GAAP measures used in this presentation and (ii) a reconciliation of the non-GAAP financial measures used herein to the most directly comparable financial measures calculated and presented in accordance with GAAP .

The contents and appearance of this presentation is copyrighted and the trademarks and service marks are owned by Zeta Global Corp. All rights reserved.

2022 Zeta Global Corp. All Rights Reserved. ZetaGlobal.com

2

2Q'22 Earnings Summary

K E Y T H E M E S

1 ACCELERATING RESULTS

• Revenue growth accelerated to 28% Y/Y, and Adjusted EBITDA1 growth accelerated to 63% Y/Y
• Added a record 14 new scaled customers Q/Q, grew ARPU by 19% Y/Y, and delivered 81% Direct Revenue Mix

1	PACING AHEAD OF ZETA 20252
2

• 1H'22 revenue up 26% Y/Y with 250 bps of Adjusted EBITDA margin1 expansion
• Go-to-Marketinvestments ramping to plan, mix shift driving margin expansion, and getting efficiency in R&D and G&A

31 BOARD AUTHORIZED SHARE PROGRAMS

• $50M share repurchase authorization through 2024
• Share withholding program to cover taxes upon RSA vesting

R E S U L T S

2Q'22 Y/Y

RESULTS GROWTH %

Revenue

$137M

28%

Cash from	$14.7M	93%
Operations

Adjusted EBITDA1

$18.6M

63%

Adjusted EBITDA	13.5%	290 bps
Margin %1

GAAP net loss of $86M, or 62.6% of revenue in 2Q'22, includes $82.3M of stock-based compensation & $5.7M of other expenses primarily related to the equity component
of prior M&A deals. See the graded vesting schedule on slides 33 & 34 of the Appendix.
1.	Adjusted EBITDA, Adjusted EBITDA Margin are non-GAAP metrics, see reconciliation in Appendix.	2022 Zeta Global Corp. All Rights Reserved. ZetaGlobal.com	3
2.	The Company's targets are based on a number of assumptions that are subject to change and many of which are outside the control of the Company. If actual results

vary from these assumptions, the Company's expectations may change. There can be no assurance that the Company will achieve these results.

Strong Underlying Fundamentals

Increasing Scaled	Growing Scaled
Customer Count1	Customer ARPU

373 $355K

1Q'22:	359		1Q'22: $341K
2Q'21:	343		2Q'21: $299K
Increasing Quota		Driving Positive Direct
Carrying Headcount		Platform Mix Shift2

115 81%

1Q'22:	107		1Q'22:	81%
	2Q'21:	77%

Broad Industry

Vertical Contribution

6 Of The Top 10

Verticals Grew

Greater Than 25%

Reducing Cost of Revenue Y/Y

excluding stock-based compensation3

35.3%

1Q'22: 32.1%

2Q'21: 39.2%

1.	We define scaled customers as customers from which we generate at least $100,000 of revenue on a trailing twelve-month (TTM) basis.
2.	Direct Platform Revenue Mix: Percent of revenue generated by the ZMP comprised of subscription software and utilization fees generated by	2022 Zeta Global Corp. All Rights Reserved. ZetaGlobal.com 4
3.	channels owned and operated by Zeta, resulting in stronger operating leverage.
2Q'22 GAAP cost of revenue was 36.6%, down 290 bps Y/Y. Table excludes stock-based compensation.

Accelerating Revenue and Adjusted EBITDA Growth

While Driving Margin Expansion

Revenue Growth

Adjusted EBITDA1 Growth

	$137.3		$18.6
$106.9		13.5%
	$11.4	of Revenue

10.7%

of Revenue

2Q'21	2Q'22		2Q'21	2Q'22

1. Adjusted EBITDA and Adjusted EBITDA Margin are non-GAAP metrics, see reconciliation in Appendix.	2022 Zeta Global Corp. All Rights Reserved. ZetaGlobal.com 5
GAAP net loss of $86M, or 62.6% of revenue in 2Q'22, includes $82.3M of stock-based compensation & $5.7M of other expenses primarily related to the
equity component of prior M&A deals.