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Wifi analytics is the process of collecting data from wifi devices and improving physical layouts, business operations and marketing initiatives. It contains detailed information about the wifi device behavior, both in the physical space and the activity performed through the network.
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According to the report on the global wifi analytics market, the industry is expected to gain
Several applications in entertainment, music, gaming and health & fitness are increasingly being launched by different vendors. This is leading to a rise in the usage of mobile phones across the world, which is primarily driving the growth of the global wifi analytics market. Many companies are making huge investments in wifi analytics to achieve measurable business outcomes. This is also influencing the market growth. However, the lack of standardized policies and principles is hampering the growth of the global wifi analytics market.
The wifi analytics market is primarily segmented into four parts, as application, deployment, end-user and component. The first segment, application, includes wifi marketing analytics and wifi presence analytics. The second segment, deployment, bifurcates into on-premise and cloud. The third segment, end-user, includes sports & entertainment, healthcare, retail, hospitality, transportation and others. The last segment, component, bifurcates into service and solution.
As per the geographical landscape,
Major companies involved in the wifi analytics market are Ruckus Networks (
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Question & Answer: Wifi Analytics Market
Question 1: What is primarily driving the growth of the global wifi analytics market?
Answer: Several applications in entertainment, music, gaming and health & fitness are increasingly being launched by different vendors. This is leading to a rise in the usage of mobile phones across the world, which is primarily driving the growth of the global wifi analytics market. Many companies are making huge investments in wifi analytics to achieve measurable business outcomes. This is also influencing the market growth.
Question 2: What is hampering the growth of the wifi analytics market growth?
Answer: The lack of standardized policies and principles is hampering the growth of the global wifi analytics market.
Question 3: How is
Answer: As per the geographical landscape,
Question 4: Which are some of the major companies involved in the wifi analytics market?
Answer: Major companies involved in the wifi analytics market are Ruckus Networks (
Related Report:
Global Network Traffic Analytics Market
The Global Network Traffic Analytics Market is estimated to achieve growth at
There is an increasing adoption in the IoT (Internet of Things) applications across the world, leading to the growing number of connected devices, like machines, cars, wearables and consumer electronics. IoT devices, such as home routers and network cameras, are easy targets of cyber attackers. Hence, with the growth of the IoT market, there is an increasing need for the network traffic analytics market.
The increasing expenditure on cybersecurity across the globe is witnessed in recent times. Several public and private organizations are making huge investments in securing the data, as they are trying to adopt a more comprehensive solution for data security. There is an increased awareness regarding the growing cyber threats among these organizations. Many countries have almost doubled up their cybersecurity budgets for safeguarding the data in an efficient way. This growth in cybersecurity expenditure is likely to create new market opportunities for the global network traffic analytics market.
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