Special-Edition Challenger Jackets Honour the Light Side and Dark Side of the Force
London, England - - Columbia Sportswear is unveiling the new Challenger(TM) Jacket, Star Wars(TM) Force Edition, inspired by the ultimate battle between the light side and the dark side of the Force. Fans can now choose their allegiance, whether it's the black "dark side" jacket with Imperial details or the grey "light side" jacket with features honouring the Rebel Alliance. These limited-edition pieces will be available in-store exclusively at Columbia's Carnaby Street store in London from 8:30am on 6 Dec, with those arriving in fancy dress gaining priority entry to the store. The jackets will also be available online at https://www.columbiasportswear.co.uk/c/starwars starting at 08:00am GMT on 6 Dec. The Columbia jackets are unisex styles, priced at £190 and will be available while stock lasts.
The design of the Star Wars Force themed jackets includes nods to Aurebesh, the primary language in the Star Wars galaxy. The coded messages in the jackets translate to "May the Force be with you" in the light rebel alliance style, and "You underestimate the power of the dark side," in the dark Imperial version. Other Aurebesh messages include vehicle identification numbers for Luke Skywalker's X-Wing Fighter as well as the Death Star.
The anorak-style jackets are a Columbia heritage style dating back to the '90s, and the team worked closely with Lucasfilm to incorporate features inspired by the Star Wars saga - specifically Luke Skywalker and Darth Vader. The lining of each jacket matches both of the characters' legendary lightsabers, which appear in the graphics. No detail was spared, even down to each lightsaber's specific kyber crystal, which lies at the core of every Jedi or Sith lightsaber.
Additional features include a Rebel/light side or Imperial/dark side chest patch, a mesh sleeve pocket, zippered hand pockets, kangaroo pouch, and side-entry zip that provide extra utility whilst the adjustable hood, cuffs and hem deliver a just-right fit.
Stylish and made for everyday wear, these special-edition jackets honour Columbia's DNA with its Omni-TECH(TM) waterproof-breathable shell and synthetic insulation that will keep fans warm and dry in all weather conditions.
For more information, visit https://www.columbiasportswear.co.uk/c/starwars
Join the conversation by following @columbia_eu on Twitter and Instagram, and @ColumbiaEN on Facebook.
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UK retail location stocking the ChallengerTM Jacket Star Wars(TM) Force Edition:
Columbia,
39 Carnaby Street, London
W1F 7DP
About Columbia
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company's passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company's website at www.columbiasportswear.co.uk .
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
For For high-resolution images of the Star Wars(TM) Force themed Editions of Columbia's Challenger(TM) Jacket, or further information please contact Brandnation for Columbia Sportswear:
Lucy Hewson, 020 940 7277
lucy@brandnation.co.uk
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COLUMBIA SPORTSWEAR COMPANY 
