│ NEWSFord Grows Third Quarter Sales in Europe,
Driven by Popularity of Focus, Kuga and EcoSport
T H I R D Q U A R T E R 2 0 1 9 S A L E S
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www.twitter.com/FordEU
Total Vehicle Sales | Total Vehicle | Passenger Vehicle | Passenger Vehicle | Commercial Vehicle | Commercial Vehicle | |||
Market Share | Sales | Market Share | Sales | Market Share | ||||
Euro 20* | 313,400 | 7.5% | 221,600 | 6.3% | 91,800 | 14.5% | ||
Versus | +3.1% | Equal | +5.6% | +0.2 ppt | -2.6% | -1.0 ppt | ||
Q3 2018 | ||||||||
H I G H L I G H T S
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Ford sales grew more than 3%in the third quarter
2019 in the company's traditional European
20 markets*, outpacing industry growth of 2.2% - Ford is the No. 2best-selling single nameplate brand in Europe for the year to date, following Volkswagen
- Ford remains Europe's No. 1 commercial vehicle brandas thetop-sellingsingle nameplate as of the end of September 2019
- Best since 2016: Ford total vehicle sales and market sharehit their highest levels for the third quarter since Q3 2016
- SUV sales grew year over year and accounted for more than one out of every four Ford passenger vehicles soldin the company's European 20 markets in the third quarter 2019, based on increased sales of Ford Kuga, EcoSport and Edge
- High-seriesmodels (comprising Titanium, Vignale, Active, ST-line, ST and RS) represent 76% of Ford's passenger vehicles in its European 20 markets in the third quarter 2019 - up 4.2 percentage points compared with the same period 2018
- Ford sales increased in 12 of its 20 European marketsin the third quarter, and remains the market leader in Britain year to date through September
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Ford sales growth is especially strong in Germany,where sales rose 21.1% and market share grew
1.0 percentage point in the third quarter; sales also grew in France (up 2.8%) and Italy (1.8%)
- Ford of Europe reports sales for its 20 European traditional markets where it is represented through National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland
"Overall Ford vehicle sales and market share grew in the third quarter to their highest levels since 2016. Customers continue to appreciate the versatility and capability of Ford utility vehicles, including Kuga, EcoSport and Edge."
Roelant de Waard, Vice President, Marketing,
Sales and Service, Ford of Europe
V E H I C L E A N D M A R K E T N E W S
Ford Focus sales in the third quarter are the best since 2015, reaching 50,200 units, up 57% compared with the third quarter 2018. Focus also achieved its best third quarter market share since Q3 2015.
Ford Kuga set a new third quarter sales record in Ford's 20 European markets, with 36,900 vehicles sold. Kuga is Ford's best-selling SUV in Europe. The new Kuga offers the most electrified variants, and is the first to offer mild-, full- and plug-in hybrid powertrains.
Ford EcoSport sales set a new third quarter record, hitting 30,000 in Ford's European 20 markets. The EcoSport compact utility delivers enhanced versatility and capability, and more refined styling for customers in Europe.
Ranger continues leading the pickup segment, with 29.3% segment share in Ford's
20 European markets based on the latest year-to-date data available through August. The new Ranger is launching now - including Ranger Raptor, the toughest version ever.
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow at www.youtube.com/FordofEurope or www.twitter.com/FordEU
Ford of Europe Third Quarter 2019 Sales
T H I R D Q U A R T E R 2 0 1 9 S A L E S
Q3/ YTD September 2019 Sales Volume (registrations)
Euro 20 1 | Q3 '19 | YTD September '19 | |
Industry | 4,169,800 | 13,733,700 | |
up 89,300 / 2.2 % vs. Q3 '18 | down 107,300 / (0.8) % vs. YTD '18 | ||
Ford | 313,400 | 1,020,700 | |
up 9,400 / 3.1 % vs. Q3 '18 | down 25,500 / (2.4) % vs. YTD '18 | ||
Euro 22 2 | |||
Industry | 4,709,800 | 15,318,900 | |
up 58,400 / 1.3 % vs. Q3 '18 | down 322,100 | / (2.1) % vs. YTD '18 | |
Ford | 325,300 | 1,074,200 | |
down 3,700 / (1.1) % vs. Q3 '18 | down 63,600 | / (5.6) % vs. YTD '18 | |
Total Euro 50 3 | |||
Industry | 4,894,500 | 15,885,100 | |
up 78,500 / 1.6 % vs. Q3 '18 | down 275,600 | / (1.7) % vs. YTD '18 | |
Ford | 331,700 | 1,093,400 | |
down 4,500 / (1.3) % vs. Q3 '18 | down 69,100 | / (5.9) % vs. YTD '18 |
- The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.
- The Euro 22 markets are: Euro 20 plus Russia and Turkey.
- Total Euro 50 composed of EURO 22 registrations and EDM 28 retail sales, as total EDM 28 registrations figures are not available. Industry retail sales data not available. EDM 28 or European Direct Markets are: Albania, Andorra, Armenia, Azerbaijan, Belarus,Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan
Q3/ YTD September 2019 Market Share *
Q3 '19 | YTD September '19 | ||
Euro 20 | 7.5% | 7.4% | |
flat 0.0 ppts vs. Q3 '18 | down 0.2 ppts vs. YTD '18 | ||
Total Euro 22 | 6.9% | 7.0% | |
down 0.2 ppts vs. Q3 '18 | down 0.3 ppts vs. YTD '18 | ||
Total Euro 50 | 6.8% | 6.9% | |
down 0.2 ppts vs. Q3 '18 | down 0.3 ppts vs. YTD '18 | ||
* Ford share calculated with preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor | |||
adjustments in some markets as official sources publish their final industry data. | |||
** Q3/ YTD September 2019 Retail Market Share | |||
Q3 '19 | YTD September '19 | ||
Key European markets | 8.1% | 7.6% | |
0.6 ppts down vs YAGO | 0.1 ppts up vs YAGO |
** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 75 to 80% of the Europe 20 volume.
C O N T A C T
Jessica Enoch
Ford of Europe
+49 221 901 8213 jenoch@ford.com
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Ford of Europe Third Quarter 2019 Sales
T H I R D Q U A R T E R 2 0 1 9 S A L E S
Ford Top 5 Markets ranked by Q3/ YTD September volume (registrations)
Market | Q3 '19 | Market | YTD September '19 | |||||||||
Volume | o/(u) '18 | Share | o/(u) '18 | Volume | o/(u) '18 | Share | o/(u) '18 | |||||
1. | Britain | 89,800 | (5,300) | 13.0 % | (0.5) ppts | 1. | Britain | 283,900 | (22,300) | 13.0 % | (0.8) ppts | |
2. | Germany | 82,200 | 14,300 | 8.3 % | 1.0 | 2. | Germany | 252,700 | 26,700 | 8.3 % | 0.7 | |
3. | Italy | 29,000 | 500 | 6.8 % | (0.2) | 3. | Italy | 107,300 | (8,900) | 6.7 % | (0.5) | |
4. | France | 23,600 | 600 | 4.1 % | 0.1 | 4. | France | 84,100 | (1,400) | 4.2 % | 0.0 | |
5. | Spain | 18,500 | (3,700) | 5.7 % | (0.4) | 5. | Spain | 61,600 | (8,600) | 5.4 % | (0.3) | |
Top 5 Markets ranked by Ford's share in Q3/ YTD September | ||||||||||||
Market | Q3 '19 | Market | YTD September '19 | |||||||||
Share | o/(u) '18 | Volume | o/(u) '18 | Share | o/(u) '18 | Volume | o/(u) '18 | |||||
1. | Britain | 13.0 % | (0.5) ppts | 89,800 | (5,300) | 1. | Britain | 13.0 % | (0.8) ppts | 283,900 | (22,300) | |
2. | Hungary | 10.6 % | (1.6) | 5,000 | - | 2. | Hungary | 11.7 % | 0.1 | 16,300 | 1,700 | |
3. | Ireland | 10.0 % | (1.1) | 4,200 | (700) | 3. | Ireland | 10.1 % | (1.3) | 14,200 | (2,800) | |
4. | Finland | 8.5 % | 0.5 | 2,700 | 200 | 4. | Turkey | 9.6 % | (1.6) | 27,500 | (25,900) | |
5. | Romania | 8.4 % | 1.2 | 5,100 | 1,200 | 5. | Finland | 9.0 % | (0.1) | 9,300 | (1,000) |
Q3/ YTD September Sales by vehicle line (Euro 20)
Model | Q3 '19 | o/(u) Q3 '18 | YTD September '19 | o/(u) YTD September '18 |
KA+ | 10,900 | 100 | 36,900 | (2,800) |
Fiesta | 53,100 | (5,100) | 178,800 | (36,800) |
Ecosport | 30,000 | 200 | 95,400 | 10,900 |
Focus | 50,200 | 18,200 | 178,300 | 30,600 |
C-MAX | 6,000 | (5,300) | 26,800 | (16,000) |
Kuga | 36,900 | - | 107,000 | (16,500) |
Mondeo | 11,000 | (1,300) | 31,800 | (6,900) |
S-MAX | 6,500 | 2,900 | 18,600 | 2,800 |
Galaxy | 3,200 | (400) | 11,100 | 200 |
Mustang | 2,500 | - | 8,000 | 200 |
Edge | 2,600 | 400 | 7,200 | (1,500) |
Tourneo Courier | 4,600 | 500 | 15,300 | 2,800 |
Tourneo Connect | 3,900 | 1,600 | 10,500 | 1,900 |
Tourneo Custom | 1,400 | (3,200) | 15,900 | 2,900 |
Transit Courier | 4,900 | - | 15,700 | 800 |
Transit Connect | 13,600 | 2,300 | 38,500 | (1,300) |
Transit Custom | 34,600 | 700 | 104,500 | 4,100 |
Transit | 22,600 | (2,900) | 75,400 | (2,500) |
Ranger | 12,900 | (500) | 39,700 | 2,400 |
Other **** | 1,900 | 1,100 | 5,300 | 2,600 |
Total Sales | 313,400 | 9,400 | 1,020,700 | (25,500) |
**** Figures largely include vehicles such as Car Derived Vans and imports.
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Ford of Europe Third Quarter 2019 Sales
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Ford Motor Company published this content on 14 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 October 2019 07:21:10 UTC