JCDecaux exited the Hungarian market in 2009 in a global deal with Affichage Holding to terminate a JCDecaux/Affichage Holding Joint Venture for Central and Eastern Europe.
Following the recent sale of EPAMEDIA assets by Raiffeisen to JOJ Media House (a media company in Slovakia), JCDecaux has successfully explored the opportunity to reenter the Hungarian market through the acquisition of EPAMEDIA Hungary.
shelter contract with Budapest (8th largest city in Europe with 1.7 million population) which started in 2006. This will give us a platform to develop another 25 year contract with Budapest for free standing citylight panels and scrolling billboards which was also signed in 2006 (by WallAG now owned by JCDecaux) as part of a global tender for all outdoor advertising rights in Budapest."
Key Figures for the Group: