JD com : Invests in Fook to Bring More Convenience to Consumers

by Yuchuan Wang

On August 11^th, JD.com officially completed its investment in China's fourth largest convenience store chain, Xiamen Fook Chain Store Management Limited Company (Fook Convenience Store), representing JD.com's first investment in the chain convenience store industry.

Fujian province-based Fook Convenience Store was established in 2006. It currently operates 1,700 convenience store outlets. Thanks to industry-leading warehousing and supply chain abilities, the company has established its own self-built fresh food factories and logistics centers.

Leveraging the investment in Fook, JD will further expand the omnichannel strategy for its supermarket business. Fook will supplement JD.com's online retail business, improve last-mile delivery, and increase user loyalty. The two parties will explore 'e-commerce + convenience store' model initiatives, such as social group buying, O2O, omnichannel fulfillment and more.

JD.com is already the largest retailer of many well-known international FMCG brands including P&G, Unilever, Nestlé, Mars, Wyeth and more. Its business covers 1 million offline stores. The company has partnered with more than half of the country's top 100 chain supermarkets in more than 200 cities.

'JD.com will leverage its strong capabilities in supply chain, data, technology and marketing to promote the branding, chain development and intelligent nature of convenience stores, to better serve consumers and facilitate consumption growth,' said a JD representative.

Since 2019, JD.com has completed a series of investments in market leaders such as 5Star, Gome and D.Phone in the electronics and home appliances industries. Ahead of this year's 618 Grand Promotion, JD also partnered with Kuaishou to provide its supply chain abilities to the leading live streaming platform.

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