March 20, 2019 TAG Heuer at Baselworld 2019: a dialogue between heritage and innovation with the new Autavia collection and TAG Heuer Connected Golf Edition
March 20, 2019 at 01:26 pm EDT
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TAG Heuer loves challenges, whether delving into its history to reintroduce an iconic model, or tapping into cutting-edge technologies with its connected watch. Two of its latest creations featured prominently at Baselworld 2019, the Autavia collection and the TAG Heuer Connected Modular 45 Golf Edition.
With its tradition of avant-garde watchmaking, TAG Heuer was the first Swiss watchmaker to develop a luxury smartwatch in 2015, demonstrating its complete mastery of advanced watchmaking technology. After the launch in 2017 of the second-generation TAG Heuer Connected Modular 45, the Maison now combines its passion for both innovation and sports with a special edition timepiece for golf lovers.
With a design inspired by the world's number one individual sport, the TAG Heuer Connected Modular 45 Golf Edition features an app developed specially for golfers to help them improve their performance, packed with 2D and 3D mapping of 39,000 golf courses around the world, real time recording of shot distances and scores and more. With the full array of technologies offered by the original model, this connected watch is perfectly at home in the city as well as on the links.
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LVMH - Moët Hennessy Louis Vuitton SA published this content on 20 March 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 20 March 2019 17:24:04 UTC
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
March 20, 2019 TAG Heuer at Baselworld 2019: a dialogue between heritage and innovation with the new Autavia collection and TAG Heuer Connected Golf Edition
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