Nestle S A : Nespresso takes recycling up a gear with coffee capsule bike
August 12, 2019 at 03:56 am EDT
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Nespresso is partnering with Swedish bike brand Vélosophy to produce a stylish bicycle made from recycled aluminum coffee capsules, demonstrating both brands' commitment to a circular economy.
1000 limited edition RE:CYCLE bikes made from over 300,000 recycled Nespresso Arpeggio capsules will be available from August 12, sold exclusively on Vélosophy's ecommerce platform velosophy.cc
Aluminium is one of the world's most valuable resources, because it can be re-melted and reused infinitely. Designed to highlight the potential of recycling Nespresso's aluminum capsules, RE:CYCLE encourages consumers to consider how they can make a positive impact.
Jean-Marc Duvoisin, CEO of Nespresso, said: 'Through our collaboration with Vélosophy, we're illustrating to coffee lovers the potential of recycling their aluminum Nespresso capsules. By using recycled capsules to make beautiful bicycles, Vélosophy brings sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling.
'We have been inspired by working with Vélosophy, and I hope the RE:CYCLE bicycle inspires people to recycle,' Jean-Marc Duvoisin added.
Jimmy Östholm, and Founder of Vélosophy, said: 'We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminum.'
'I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced,' he added.
Read more: Nespresso press release
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Nestlé SA published this content on 12 August 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 August 2019 07:55:04 UTC
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).