Nike : The NikeCourt London Collection is Wrapped Up in a Sweater-Vest Polo
June 24, 2019 at 10:40 am EDT
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On the court and the screen, the NikeCourt London 2019 collection creates a visceral experience with its textures - primarily knits on sublimated sweaters, cardigans and more vintage-inspired looks in white and black - playfully subverting the heritage of the tournament.
'We're challenged to dimensionalize white here,' says Abby Swancutt, Global Design Director for NikeCourt. 'That's why textures are so important. We start by asking, how does the apparel actually feel to the touch, and is the athlete comfortable? Then we continue asking how that knitted texture is experienced by the eye, both on-court and from a distance.'
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Nike Inc. published this content on 24 June 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 June 2019 14:39:05 UTC
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