Nike : x UNDERCOVER SU19 Collection is Deceptively Multidimensional
May 07, 2019 at 09:23 am EDT
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For almost a decade, Jun Takahashi has worked with Nike on the running-focused Gyakusou line, which takes inspiration from his own sporting interest and probes the interplay of fluid movement, fixed environment and the meditative value of running. Beginning this summer, Takasashi extends his relationship with Nike by way of a formal collaboration with his brand, UNDERCOVER.
'With Nike, we are able to explore technical materials and fabrications that allow for new investigations of UNDERCOVER's design principles,' says Takahashi.
With the debut of Nike x UNDERCOVER, Takahashi challenges two things: static volume and utility norms.
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Nike Inc. published this content on 07 May 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 07 May 2019 13:22:07 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
