TORONTO (Reuters) - Telus Corp (>> TELUS Corporation), one of Canada's largest telecommunications companies, reported a 33 percent jump in second-quarter profit on Thursday, helped by the combination of growth in its wireless and fixed-line businesses.

Telus said it signed up 78,000 net contract wireless subscribers, who typically pay more to use high-end smartphones. By comparison, BCE Inc's (>> BCE Inc.) Bell and Rogers Communications Inc (>> Rogers Communications Inc.) signed up 66,186 and 38,000 customers, respectively, in the same period.

Vancouver-based Telus competes against cable company Shaw Communications Inc (>> Shaw Communications Inc) for television, phone and Internet customers in Western Canada, and against Rogers and Bell for wireless subscribers nationally.

Telus said its average wireless customer, excluding those acquired in a deal for budget operator Public Mobile, paid C$62.51 a month for service, compared with C$59.49 at Bell and C$59.18 at Rogers.

Telus added 23,000 TV customers and 15,000 Internet subscribers in the quarter, helping its landline unit post increased revenue despite an industrywide decline in voice telephony demand.

"Another strong wireless quarter," Canaccord Genuity analyst Dvai Ghose wrote in a note to clients. He added that Telus is the only major Canadian telco enjoying fixed-line revenue and earnings expansion.

Telus posted net income of C$381 million, or 62 Canadian cents a share, compared with C$286 million, or 44 cents a share, a year earlier.

Operating revenue rose 4.4 percent to C$2.95 billion. Excluding restructuring costs, a long-term debt prepayment premium, and income tax-related adjustments, Telus earned 63 Canadian cents a share.

Analysts, on average, expected 58 Canadian cents a share on revenue of C$2.95 billion, according to Thomson Reuters I/B/E/S.

(Reporting by Alastair Sharp; Editing by Lisa Von Ahn and Jeffrey Benkoe)