VIENNA INSURANCE GROUP AG Future-oriented mobility with mouse clicks
Choose a car online with a few clicks at www.vivelacar.com, select a kilometre allowance and purchase the subscription for the monthly fixed price indicated. Pick up the requested car at the dealer and return it after the specified subscription period. The monthly subscription price includes all costs except refuelling. 'This simple, transparent mobility option has convinced us. No longer owning a car, but still being mobile when needed is in line with the idea of a 'sharing economy'. And doing everything digitally at no risk to the customer or handling contracts and official channels, while also not having to worry about vehicle maintenance, is in the spirit of the times for unbureaucratic mobility solutions,' explained
Help with entering the electric mobility world
ViveLaCar's model is aimed at target groups such as expatriates who want to be mobile in a city while they are working on a project, or companies that want to easily increase their vehicle fleet based on their order situation. Young people in the family planning and career development phase are another target group. This target group shows little interest in entering into long-term vehicle commitments and obligations during this specific life period. VIG and ViveLaCar also see the subscription platform as a way to open the door to electric mobility. 'Our analysis in a study of trends showed that almost one out of every two people are interested in testing an electric car on a day-to-day basis over a lengthy period of time. They want to find out whether this form of vehicle drive satisfies their expectations before possibly deciding to buy one. Our innovative car subscription provides the opportunity to easily test an electric car at no risk,' explained
Only cars up to two years old are offered
Authorised dealers offer the vehicles to end customers. Depending on demand and inventory, the dealers offer models from their demonstration, short-term registration or recent registration lines of vehicles that are a maximum of two years old. The vehicle remains in the ownership of the dealer, who can use the subscription model to reduce long inventory periods for new models. The dealer also handles warranty and service work.
Expansion into
ViveLaCar has been in the German market since spring 2019 and currently offers more than 200 different models from around 20 brands at more than 300 locations in
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