BERLIN (dpa-AFX) - ProSiebenSat.1 CEO Bert Habets has proposed a joint streaming network for content from both public and private broadcasters in Germany. "Specifically, I mean that we jointly establish a platform that people can trust," he said Wednesday at a symposium of media institutions in Berlin.
This, he said, is no easy task. "There is already a lot of competition in the streaming market." It's a big challenge, but at the same time a big opportunity for ProSiebenSat.1 as well as for the entire media industry, said Habets, who has been head of the media group since last November. Currently, private and public broadcasters each have their own media libraries and platforms through which their content can be accessed.
The foundation for a central digital offering was laid with the full acquisition of the Joyn platform by ProSiebenSat.1, Habets said. "Now we have the development of a streaming service "Made in Germany" in our own hands. We are positioning Joyn as a free-access streaming provider for the entire family," the Group CEO said. "Just not behind a pay barrier."
He added that it is not about competition between private and public broadcasters, but about joint competition against the "flood of disinformation." "Together, we can form a reliable counterpoint," Habets said. "And together we can stand for diversity and quality."/hus/DP/stw
