Aihui Ong
Chief Executive Officer at EdgiLife Media, Inc.
Profile
Aihui (pronounced i-we) is a General Partner at Transform Capital and she brings more than 20 years of engineering and operating experience.
Prior to joining Transform Capital, she has built, launched, and ran multiple highly successful, technology-based businesses, including one of INC 50 fastest-growing, female-led companies in America, EdgiLife, which successfully exited in 2018.
EdgiLife was an insights-tech platform that used artificial intelligence to predict consumer trends for CPGs by analyzing consumer insights collected via a subscription box called LoveWithFood.
As a solo founder, she built the B2B2C company from the ground up, from writing the initial Ruby on Rails code to raising venture capital and growing sales from zero to multi-million dollars in revenues.
With her unique blend of professional career and startup endeavor, Aihui has deep experience leading teams, building products, scaling businesses, and implementation of strategies and solutions leveraging data and technology across Fortune 500 companies and startups.
Aihui is passionate about helping the next generation of founders, especially underrepresented founders.
She’s an advisor to several startups where she coaches founders to transition to CEOs and she is a mentor at 500 Global and Techstars.
Aihui is also a partner at XFactor Ventures - an early-stage fund created by female founders funding the next generation of women-led startups.
Aihui holds a BSc.
in Computer Science from the National University of Singapore and a MBA from Warwick Business School in the U.K.
Aihui Ong active positions
| Companies | Position | Start |
|---|---|---|
EdgiLife Media, Inc.
 EdgiLife Media, Inc. Food DistributorsDistribution Services EdgiLife Media, Inc. operates an online community for food lovers that helps users discover recipes and food products. It offers beverages, chocolate, breakfast bars and pastries, condiments and sauces, chips and snacks, coffee, gluten-free, quick meals, energy supplements, and sweets and treats. The company was founded by Aihui Ong on April 14, 2009 and is headquartered in San Mateo, CA. | Chief Executive Officer | 2009-04-13 |
XFactor Ventures
 XFactor Ventures Investment ManagersFinance XFactor Ventures (XFactor Ventures) is a venture capital subsidiary of Exeter Venture Management Company LLC founded in 2017 by Anna B. Palmer and Chip M. Hazard. The firm is headquartered in Boston, Massachusetts. | Private Equity Investor | 2019-02-28 |
Transform Capital
 Transform Capital Investment ManagersFinance Transform Capital (Transform Capital) is a venture capital subsidiary of Transform Capital/NPO/ founded in 2018 by Sean Foote and Jonathan Ebinger. The firm is headquartered in San Mateo, California. | Private Equity Investor | 2021-07-31 |
Raise Holdings Technologies, Inc.
 Raise Holdings Technologies, Inc. Data Processing ServicesTechnology Services Raise Holdings Technologies, Inc. offers a digital fundraising platform that streamlines the fundraising process, providing digital due diligence and machine-generated valuation for companies. The company is based in Nairobi, Kenya and was founded by Marvin H. Coleby and Eugene Mutai. The platform offers cap table, fundraising, and compliance features all in one place. The platform has been used by hundreds of startups across Africa to start and grow faster. The Kenyan company offers bank-grade security and multiple permission levels for viewing and editing for users of all types. Additionally, the company provides learning and education for startups on all things equity, startups, and valuations. The platform also offers resources on structuring the perfect pitch, compliance, and equity management. Marvin H. Coleby has been the CEO since incorporation. | Director/Board Member | 2022-10-31 |
Former positions of Aihui Ong
| Companies | Position | End |
|---|---|---|
Kinship Partners, Inc.
 Kinship Partners, Inc. Agricultural Commodities/MillingProcess Industries Kinship Partners, Inc. provides pet health and wellness services. It offers GPS pet tracker and activity monitor. The company was founded by Kevin Llyod, Steven Eidelman and Ben Jacobs in 2012 and is headquartered in San Francisco, CA. | Chief Executive Officer | 2021-08-30 |
Awesome Office, Inc.
 Awesome Office, Inc. Internet RetailRetail Trade Awesome Office, Inc. provides snack delivery services. It delivers healthy snacks, beverages, and coffee in houses and offices. The company was founded by Sean Kelly and Andy Mackensen in 2014 and is headquartered in Los Angeles, CA. | Private Equity Investor | 2019-08-30 |
Training of Aihui Ong
| National University of Singapore | Undergraduate Degree |
| University of Warwick | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 6 |
|---|---|
EdgiLife Media, Inc.
EdgiLife Media, Inc. Food DistributorsDistribution Services EdgiLife Media, Inc. operates an online community for food lovers that helps users discover recipes and food products. It offers beverages, chocolate, breakfast bars and pastries, condiments and sauces, chips and snacks, coffee, gluten-free, quick meals, energy supplements, and sweets and treats. The company was founded by Aihui Ong on April 14, 2009 and is headquartered in San Mateo, CA. | Distribution Services |
Kinship Partners, Inc.
Kinship Partners, Inc. Agricultural Commodities/MillingProcess Industries Kinship Partners, Inc. provides pet health and wellness services. It offers GPS pet tracker and activity monitor. The company was founded by Kevin Llyod, Steven Eidelman and Ben Jacobs in 2012 and is headquartered in San Francisco, CA. | Process Industries |
Awesome Office, Inc.
Awesome Office, Inc. Internet RetailRetail Trade Awesome Office, Inc. provides snack delivery services. It delivers healthy snacks, beverages, and coffee in houses and offices. The company was founded by Sean Kelly and Andy Mackensen in 2014 and is headquartered in Los Angeles, CA. | Retail Trade |
XFactor Ventures
XFactor Ventures Investment ManagersFinance XFactor Ventures (XFactor Ventures) is a venture capital subsidiary of Exeter Venture Management Company LLC founded in 2017 by Anna B. Palmer and Chip M. Hazard. The firm is headquartered in Boston, Massachusetts. | Finance |
Raise Holdings Technologies, Inc.
Raise Holdings Technologies, Inc. Data Processing ServicesTechnology Services Raise Holdings Technologies, Inc. offers a digital fundraising platform that streamlines the fundraising process, providing digital due diligence and machine-generated valuation for companies. The company is based in Nairobi, Kenya and was founded by Marvin H. Coleby and Eugene Mutai. The platform offers cap table, fundraising, and compliance features all in one place. The platform has been used by hundreds of startups across Africa to start and grow faster. The Kenyan company offers bank-grade security and multiple permission levels for viewing and editing for users of all types. Additionally, the company provides learning and education for startups on all things equity, startups, and valuations. The platform also offers resources on structuring the perfect pitch, compliance, and equity management. Marvin H. Coleby has been the CEO since incorporation. | Technology Services |
Transform Capital
Transform Capital Investment ManagersFinance Transform Capital (Transform Capital) is a venture capital subsidiary of Transform Capital/NPO/ founded in 2018 by Sean Foote and Jonathan Ebinger. The firm is headquartered in San Mateo, California. | Finance |
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