Cheng Ming

Primus is the largest independent financial services holding company in Asia focused on acquiring and building financial services companies with significant operations within the Asia-Pacific region. The firm is a company, not a private equity fund, and it is able to underscore its dedication to build a global financial institution encompassing insurance, banking, brokerage, advisory and wealth management services through the flexibility that its permanent capital structure affords it. Primus Financial is a strategic operator in financial services with significant permanent capital, deep operational experience, and long-term financial capabilities. It operates with unmatched flexibility and a long-term horizon to execute investment strategies crafted by a team of industry pioneers and experts-professionals who helped manage and operate several prominent financial institutions, including Citi's Asia Institutional business, HSBC's Asia investment bank, Fubon Financial, and Primus Pacific Partners, the first Asia-based financial services- focused private equity platform. Primus Financial will be able to leverage the experience, relationships and track-record built up by the team while leading these companies. Unlike many other institutions, it is unencumbered by legacy assets, so it can focus solely on the plentiful opportunities that exist today. It understands the regulatory and operating environment for financial institutions in all major countries around the world, and its partners have direct operational, management and deal experience in many of those countries. Primus Financial commands a worldwide presence through offices located in Hong Kong and New York. With its permanent capital in excess of US$1 billion, it is building a financial institution encompassing insurance, banking, brokerage, advisory and wealth management services. The opportunity to acquire and organically grow these operations, it believes, is unparalleled in the current market. Primus will also operate an Alternative Investments platform pursuing selected hedge fund and private equity strategies. Primus initial focus is on financial assets (including distressed fixed income and mezzanine opportunities) in the US, as well as minority and control private equity investments in Asia and the emerging markets. Primus Alternatives team have decades of experience as successful investors across the globe.