Profile
Mr. Kevin Lucas is a Principal Analyst at Forrester Research Ltd.
He serves Analyst Relations (AR) Professionals.
He is a leading expert on analyst relations and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model that underpins it.
Before joining Forrester, Mr. Lucas was a director of analyst relations for Siebel Systems, working with European analysts across all of Siebel's product lines and with global responsibility for many of them.
Previously, he was a research analyst at AMR Research, writing publications and delivering advisory services on CRM and software globalization.
He previously held a number of roles within systems integration companies, culminating in a directorship; he focused on custom-built business applications and packaged implementations of CRM systems.
Mr. Lucas has a bachelor's degree in mathematics from Bristol University.
Kevin Lucas active positions
| Companies | Position | Start |
|---|---|---|
Forrester Research Ltd.
 Forrester Research Ltd. Investment ManagersFinance Part of Forrester Research, Inc., Forrester Research Ltd. is a British market research company that helps organizations exceed customer demands and excel with technology. Founded in 1997, the company is based in London, UK. Forrester provides tools and guidance to fuel personalized experiences that convert, empowering business and technology leaders to put the customer at the center of everything they do. The company helps organizations drive consistent B2B sales results and deliver scalable growth by giving leaders the confidence to put bold into action. Forrester's forward-looking insights and objective advice on the market, buyers, and competitors help businesses become customer-obsessed organizations. | Analyst-Equity | 2006-08-31 |
Training of Kevin Lucas
| University of Bristol | Undergraduate Degree |
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Linked companies
| Private companies | 1 |
|---|---|
Forrester Research Ltd.
Forrester Research Ltd. Investment ManagersFinance Part of Forrester Research, Inc., Forrester Research Ltd. is a British market research company that helps organizations exceed customer demands and excel with technology. Founded in 1997, the company is based in London, UK. Forrester provides tools and guidance to fuel personalized experiences that convert, empowering business and technology leaders to put the customer at the center of everything they do. The company helps organizations drive consistent B2B sales results and deliver scalable growth by giving leaders the confidence to put bold into action. Forrester's forward-looking insights and objective advice on the market, buyers, and competitors help businesses become customer-obsessed organizations. | Finance |
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