Lee D. Applbaum
Consultant / Advisor at PPC Investment Partners LP
Profile
Lee Applbaum serves as a senior advisor to Bardstown Bourbon Company.
Lee has been a marketing executive for more than 25 years and currently serves as Chief Marketing Officer for Wheels Up, a private jet charter company.
Prior to Wheels Up, Lee served as the Chief Marketing Officer for Patrón Spirits.
He was instrumental in building Patrón Spirits into the world’s top-selling ultra-premium tequila and assisted in its $5.1 billion sale to Bacardi Limited in 2018.
Lee has also held Chief Marketing Officer roles at Surterra Wellness, Target Australia, RadioShack, Schottenstein Stores Corporation, David’s Bridal, Footstar Athletic and Schlotzsky's.
Lee holds a bachelor’s degree in marketing from The University of Texas at Austin and an MBA in marketing from the Isenberg School of Management at UMass Amherst.
Lee D. Applbaum active positions
| Companies | Position | Start |
|---|---|---|
PPC Investment Partners LP
 PPC Investment Partners LP Investment ManagersFinance PPC Investment Partners LP (PPC Investment Partners) is a private equity firm founded in 2002 by Tony N. Pritzker and Jay Robert Pritzker. The firm is headquartered in Chicago, Illinois. | Consultant / Advisor | - |
Former positions of Lee D. Applbaum
| Companies | Position | End |
|---|---|---|
| WHEELS UP EXPERIENCE INC. | Sales & Marketing | 2023-04-30 |
| Surterra Wellness | Sales & Marketing | 2020-09-30 |
Bacardi Martini Patrón International GmbH
 Bacardi Martini Patrón International GmbH Beverages: AlcoholicConsumer Non-Durables Bacardi Martini Patrón International GmbH engages in the production, marketing, and distribution of alcoholic and non-alcoholic beverages. The company was founded on November 14, 2008 and is headquartered in Schaffhausen, Switzerland. | Sales & Marketing | 2019-07-31 |
RS Legacy Corp.
 RS Legacy Corp. Electronics/Appliance StoresRetail Trade RS Legacy Corp. is a national retailer of innovative mobile technology products and services, as well as products related to personal, home technology and power supply needs. It offers the technology products and services which are related to personal, home technology and power supply needs. The company's U.S. RadioShack retail stores operate under the RadioShack brand name in the United States, Puerto Rico, and the U.S. Virgin Islands. The kiosks consist of its network located throughout the United States. These kiosks, which are not RadioShack-branded, are primarily located in Target and Sam's Club store locations and kiosk locations offer a wide selection of mobile phones, accessories and related services. The company was founded in 1919 and is headquartered in Fort Worth, TX. | Sales & Marketing | 2012-03-04 |
Schottenstein Stores Corp.
 Schottenstein Stores Corp. Department StoresRetail Trade Schottenstein Stores Corp. operates departmental furniture store. The company was founded by Jerome Schottenstein in 1972 and is headquartered in Columbus, OH. | Sales & Marketing | 2008-07-31 |
Training of Lee D. Applbaum
| The University of Texas at Austin | Undergraduate Degree |
| The Isenberg School of Management | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 1 |
|---|---|
| WHEELS UP EXPERIENCE INC. | Transportation |
| Private companies | 8 |
|---|---|
RS Legacy Corp.
RS Legacy Corp. Electronics/Appliance StoresRetail Trade RS Legacy Corp. is a national retailer of innovative mobile technology products and services, as well as products related to personal, home technology and power supply needs. It offers the technology products and services which are related to personal, home technology and power supply needs. The company's U.S. RadioShack retail stores operate under the RadioShack brand name in the United States, Puerto Rico, and the U.S. Virgin Islands. The kiosks consist of its network located throughout the United States. These kiosks, which are not RadioShack-branded, are primarily located in Target and Sam's Club store locations and kiosk locations offer a wide selection of mobile phones, accessories and related services. The company was founded in 1919 and is headquartered in Fort Worth, TX. | Retail Trade |
Footstar, Inc.
 Footstar, Inc. Apparel/Footwear RetailRetail Trade Footstar, Inc. is a holding company, which is currently winding down its operations. The company was founded in 1961 and is headquartered in Mahwah, NJ. | Retail Trade |
Schottenstein Stores Corp.
Schottenstein Stores Corp. Department StoresRetail Trade Schottenstein Stores Corp. operates departmental furniture store. The company was founded by Jerome Schottenstein in 1972 and is headquartered in Columbus, OH. | Retail Trade |
David's Bridal, Inc.
 David's Bridal, Inc. Apparel/Footwear RetailRetail Trade David's Bridal, Inc. provides clothes for women. The firm offers wedding gowns, head-to-toe dressing and gown preservation services for entire bridal party. It sells veils and bridal accessories as well as apparel for other formal occasions. The company was founded in 1950 and is headquartered in Conshohocken, PA. | Retail Trade |
PPC Investment Partners LP
PPC Investment Partners LP Investment ManagersFinance PPC Investment Partners LP (PPC Investment Partners) is a private equity firm founded in 2002 by Tony N. Pritzker and Jay Robert Pritzker. The firm is headquartered in Chicago, Illinois. | Finance |
Footaction USA
 Footaction USA Wholesale DistributorsDistribution Services Part of Foot Locker, Inc., Footaction USA is a leading retailer in the sneaker and youth culture industry. The private company is based in Milwaukee, WI. The company is dedicated to inspiring and empowering youth around the world through a portfolio of brands, including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, Runners Point, and Sidestep. With over 3,100 retail stores in 27 countries, as well as websites and mobile apps, Footaction USA creates unrivaled experiences at the heart of the sneaker community. | Distribution Services |
Bacardi Martini Patrón International GmbH
Bacardi Martini Patrón International GmbH Beverages: AlcoholicConsumer Non-Durables Bacardi Martini Patrón International GmbH engages in the production, marketing, and distribution of alcoholic and non-alcoholic beverages. The company was founded on November 14, 2008 and is headquartered in Schaffhausen, Switzerland. | Consumer Non-Durables |
| Surterra Wellness |
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