Michael Smith
Chief Executive Officer at Equinauts, Inc.
Profile
Smith has served as president or CEO at six consumer companies, with a proven track record in ecommerce and direct marketing that spans more than 25 years.
He most recently served as president & CEO of a high growth consumer subscription company called Full Circle.
Prior to that he served as president & CEO of Avelle/Bag, Borrow Steal, where he helped introduce the new category of online rental of consumer fashion goods.
Previously he served as president & CEO of Classmates.com, a leader in online social networking and the 4th largest paid content site on the Internet at the time.
While president of Nordstrom.com, he helped lead a turnaround that resulted in its first quarterly profit.
In 1999 he founded LifeSketch.com, the first multi-functional scrapbooking site.
As president & CEO of Lands’ End Inc. the $1.4 billion, international retailer, he launched LandsEnd.com, the first major retail website and executed a company turnaround that led to record sales and profits.
He has served on multiple corporate and advisory boards and was most recently a board member of REI, the $1.9 billion outdoor retailer.
Smith is also an NACD Board Fellow.
Michael Smith active positions
| Companies | Position | Start |
|---|---|---|
Winona Capital Management LLC
 Winona Capital Management LLC Investment ManagersFinance Winona Capital Management LLC (Winona Capital) is a private equity firm founded in 2003 by Laird Koldyke and Luke Reese. The firm is headquartered in Chicago, Illinois. | Consultant / Advisor | 2006-12-31 |
Equinauts, Inc.
 Equinauts, Inc. Information Technology ServicesTechnology Services Equinauts, Inc. is an American IT company that specializes in developing analytics solutions to help organizations improve their business growth. The private company was founded by Michael J. Smith, who has been the CEO since its incorporation. | Chief Executive Officer | 2015-12-31 |
Former positions of Michael Smith
| Companies | Position | End |
|---|---|---|
Full Circle Farm, Inc.
 Full Circle Farm, Inc. Agricultural Commodities/MillingProcess Industries Full Circle Farm, Inc. engages in the production and retailing of organic products. It offers milk, cream, butter and cheese, bread and pasta, meat, and seafood. The company was founded by Andrew Stout and Wendy Munroe in 1996 and is headquartered in Seattle, WA. | Chief Executive Officer | 2014-09-01 |
Recreational Equipment, Inc.
 Recreational Equipment, Inc. Specialty StoresRetail Trade Recreational Equipment, Inc. designs, develops and retails outdoor gear and apparel. It offers products for camping, hiking, cycling, urban lifestyle, travel, and general outdoor recreation. The firm?s products include backpacks, bikes, books, maps, car racks, dog gear, electronics, gift cards, jackets, luggage and day bags, sleeping bags, strollers and bike trailers, sunglasses, tents, and watches. The company was founded by Mary Anderson and Lloyd Anderson in 1935 and is headquartered in Kent, WA. | Director/Board Member | 2014-04-01 |
Bag Borrow or Steal, Inc.
 Bag Borrow or Steal, Inc. Specialty StoresRetail Trade Bag Borrow Or Steal, Inc. engages in the rental and retail of designer handbags. It offers luggage and vintage; and accessories, such as watches, jewelry, and sunglasses. The firm also offers pre-owned designer handbags, shoes, and accessories; enables customers to sell their handbags; and provides hand bag cleaning, repair, and refurbishment services. The company was founded in April 2004 and is headquartered in Seattle, WA. | President | 2010-11-01 |
Classmates, Inc.
 Classmates, Inc. Internet Software/ServicesTechnology Services Classmates, Inc. operates as a social networking site that helps members find, connect with friends and acquaintances. It offers online library of digitized yearbooks browse online help members reconnect, reminisce, engage and plan reunions with their classmates. The firms users can tag and share old photos from school. The company was founded by Randy Conrads in 1995 and is headquartered in Seattle, WA. | Chief Executive Officer | 2005-06-01 |
| NORDSTROM, INC. | Director/Board Member | 2002-06-01 |
Training of Michael Smith
| University of Wisconsin | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| LANDS' END, INC. | Retail Trade |
| NORDSTROM, INC. | Retail Trade |
| Private companies | 9 |
|---|---|
Bag Borrow or Steal, Inc.
Bag Borrow or Steal, Inc. Specialty StoresRetail Trade Bag Borrow Or Steal, Inc. engages in the rental and retail of designer handbags. It offers luggage and vintage; and accessories, such as watches, jewelry, and sunglasses. The firm also offers pre-owned designer handbags, shoes, and accessories; enables customers to sell their handbags; and provides hand bag cleaning, repair, and refurbishment services. The company was founded in April 2004 and is headquartered in Seattle, WA. | Retail Trade |
Full Circle Farm, Inc.
Full Circle Farm, Inc. Agricultural Commodities/MillingProcess Industries Full Circle Farm, Inc. engages in the production and retailing of organic products. It offers milk, cream, butter and cheese, bread and pasta, meat, and seafood. The company was founded by Andrew Stout and Wendy Munroe in 1996 and is headquartered in Seattle, WA. | Process Industries |
U.S. Dry Cleaning Services Corp.
 U.S. Dry Cleaning Services Corp. Miscellaneous Commercial ServicesCommercial Services U.S. Dry Cleaning Services Corp. provided dry cleaning and clothing laundry services. It offers laundry, environmentally-friendly cleaning process home and office delivery. The company was founded on July 19, 2005 and was headquartered in Huntington Beach, CA. | Commercial Services |
Recreational Equipment, Inc.
Recreational Equipment, Inc. Specialty StoresRetail Trade Recreational Equipment, Inc. designs, develops and retails outdoor gear and apparel. It offers products for camping, hiking, cycling, urban lifestyle, travel, and general outdoor recreation. The firm?s products include backpacks, bikes, books, maps, car racks, dog gear, electronics, gift cards, jackets, luggage and day bags, sleeping bags, strollers and bike trailers, sunglasses, tents, and watches. The company was founded by Mary Anderson and Lloyd Anderson in 1935 and is headquartered in Kent, WA. | Retail Trade |
Memory Lane, Inc.
 Memory Lane, Inc. Internet Software/ServicesTechnology Services Memory Lane, Inc. operates a networking website. It deals with online social networking. The company operates Classmates.com connecting members throughout the United States and Canada. It is a subscription-based web site that reunites classmates, friends and family, teachers, co-workers and military personnel. The company was founded by Randy Conrads in 1995 and is headquartered in in Renton, WA. | Technology Services |
Winona Capital Management LLC
Winona Capital Management LLC Investment ManagersFinance Winona Capital Management LLC (Winona Capital) is a private equity firm founded in 2003 by Laird Koldyke and Luke Reese. The firm is headquartered in Chicago, Illinois. | Finance |
| Lifesketch, Inc. | |
Classmates, Inc.
Classmates, Inc. Internet Software/ServicesTechnology Services Classmates, Inc. operates as a social networking site that helps members find, connect with friends and acquaintances. It offers online library of digitized yearbooks browse online help members reconnect, reminisce, engage and plan reunions with their classmates. The firms users can tag and share old photos from school. The company was founded by Randy Conrads in 1995 and is headquartered in Seattle, WA. | Technology Services |
Equinauts, Inc.
Equinauts, Inc. Information Technology ServicesTechnology Services Equinauts, Inc. is an American IT company that specializes in developing analytics solutions to help organizations improve their business growth. The private company was founded by Michael J. Smith, who has been the CEO since its incorporation. | Technology Services |
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