Gold is traditionally seen as a safe store of value during times of turmoil and becomes more popular when other assets offer low returns.

Prices shot up 18% last year - the biggest annual gain since 2010 - as global economic growth faltered and central banks responded by easing monetary policy.

The metal is pushing towards $1,600 and its highest since 2013 as an outbreak of coronavirus in China threatens to disrupt economic activity.

The poll of 36 analysts and traders, mainly conducted before coronavirus hit the headlines, returned a median forecast for gold to average $1,546 an ounce this year and $1,600 in 2021.

The prediction for 2020 is $34 higher than in a similar poll conducted three months ago and compares with an average price of $1,394 last year.

"Gold has re-established its safe-haven status," said Standard Chartered analyst Suki Cooper. "We expect gold to test seven-year highs in 2020, even though we see the U.S. Federal Reserve on hold throughout the year."

The Fed is expected to keep interest rates unchanged after cutting three times last year.

"Longer-term risk-hedgers are expected to remain in the market, providing a cushion for any price weakness," said INTL FCStone analyst Rhona O'Connell.

(GRAPHIC: Gold and silver prices - https://fingfx.thomsonreuters.com/gfx/ce/7/8284/8265/GOLD%20SILVER%20POLL%20Q1%202020.jpg)

For spot silver, the poll returned median forecasts for prices to average $18.28 an ounce in 2020 and $19.13 next year.

Silver last year rose 15% -- its biggest annual gain in three years -- and on Tuesday traded around $18. The poll three months ago predicted prices would average $18.13 in 2020.

While it shares gold's role as a perceived safe haven asset, silver is also used in industries such as electronics and solar panels.

Weakening economic growth and industrial activity last year slowed silver's rise, with gold at one point costing 93 times more than silver -- the largest multiple since the 1992.

That ratio will fall to an average of around 85 this year and 84 in 2021, the poll suggests, helped in part by better prospects for industrial consumption.

"We anticipate that a small uptick in global industrial growth will amplify any upward pressure on silver demand," said Caroline Bain, an analyst at Capital Economics.

By Eileen Soreng