ACCOR 
Adagio Aparthotel announces a record year in 2023, driven by the growth and strengthening of its brand along with new openings for 2024, partnerships, focus on CSR and the Paris Olympics.
In 2024, the European leader in aparthotels intends to consolidate its positions and make this year of major sporting and cultural events 'the year of hospitality'.
2023 was a very favourable year for Adagio with 1.7 million customers welcomed into the 130 aparthotels in its network. The occupancy rate rose to 79%, which is a pride for all teams as the satisfaction rate increased across all criteria and the entire network.
All these results underline the relevance of a renewed hotel offer, a hybrid offer '100% apartment, 100% hotel' which corresponds to the needs of a balanced clientele between individuals - for example, to travel as a family at the best cost - and business travellers, who may particularly desire the idea of ??feeling 'at home' away from home.
Adagio also fits perfectly with the growing trend of bleisure, combining business trips and leisure stays.
Over the last twelve months, Adagio has also supported its dynamic of openings in
The successful year has led to the 'Next Adagio' strategic project for 2024 including:
Visual identity revisited
The brand platform has a more modern, more joyful, more urban look - and a new signature 'Here for you', which aims to anchor the special relationship between the Adagio teams and its customers. The aim is to distinguish Adagio as a relational hotel brand focused on medium stays and a new brand promise 'The city with a light spirit'. A new television and digital advertising campaign was launched last spring and at the start of the school year, to support the assisted awareness of the brand, which gained 11 points - also a record! - during the year.
Sports sponsorship
Adagio has launched an ambitious sports sponsorship program as title partner.
Significant progress for environmental performance
Adagio have continued to focus on sustainability, they shared and deployed best practices to reduce energy consumption by 11% with effort from all sites.
Adagio established a new furniture range including tables and chairs across the Adagio Access aparthotels with designer
New Openings
Adagio will be launching in
Adagio are expecting to open 7 new establishments in 2024:
L'Adagio Original - Porte de
L'Adagio Original - Boulogne-Billancourt Kermen
L'Adagio Access -
L'Adagio Access - Rouen - Centre
L'Adagio Original - Heidelberg
L'Adagio Original - Abidjan Marcory
L'Adagio Original -
Five renovation projects are also planned in order to guarantee all customers consistency, upscaling, improvement in quality, as well as a practical and modern customer experience, all while boasting a strong design bias, inspired by the local culture of the destinations.
2024 will also be dedicated to a great adventure, the arrival of Adagio in
Co-living deployment at the Adagio Original London Whitechapel
After opening the first co-living space at the Adagio Original Paris Bercy, Adagio are opening the their second space at Adagio Original London Whitechapel with five coliving units, each made up of 4 rooms around a common area including a kitchen and a shared lounge. These will be open for reservation and are ideal for groups of friends including several couples, families, colleagues, or multi-generational families.
For Adagio, coliving means being able to be together whenever you want, at your own pace, while maintaining your privacy and independence.
Social and Environmental Responsibility
Building on its unique purpose 'Making life in the city more beautiful', Adagio has anchored its approach to 'Acting for the transition of cities'. This commitment is broken down into three parts by reducing its environmental footprint, strengthening social bonds and acting collectively.
The priority in 2024 is to continue the deployment of this CSR strategy through a strengthened energy policy and an objective and external labelling approach. The ambition will be to obtain the Green Key label for 40 sites: 30 in
2024: Paris Olympics and 'year of hospitality'
The year ahead will be marked by a succession of major events attracting numerous and large audiences:
The Paris 2024 Olympic and Paralympic Games, of which Adagio is a premium partner under the aegis of Accor - 16 Adagio sites are contracted by the
80th anniversary of the Normandy and Provence landings
Reopening to the public of Notre Dame
UEFA Euro Football in
The 6 Nations Tournament with meetings in
Tour de France starting from Florence in
All these events will require large reception capacities. The Adagio offer is particularly suited to these exciting moments of gathering and conviviality, and all the sites are preparing to welcome those who choose their aparthotels.
In 2024, even more than other years, this model will be in the spotlight and invites us to make this year 'the year of hospitality'.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality - one of the fastest growing categories in the industry - is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program - ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 - Acting Here, Accor Solidarity,
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