Activation Group Holdings Limited provided unaudited earnings guidance for the year ended 31 December 2023. The board of directors of the company informed the shareholders and potential investors that, based on a preliminary review of the unaudited management accounts of the Group for the year ended 31 December 2023 and an assessment of the latest information currently available to the Board, the Group is expected to record revenue of over RMB 960.0 million for fiscal year of 2023, representing an increase of about 38.2% as compared to its revenue of RMB 694.8 million for the year ended 31 December 2022.; and the net profit for fiscal year of 2023 is expected to exceed RMB 110.0 million, representing a substantial increase of about 290.0% as compared to its net profit of RMB 28.2 million for the fiscal year of 2022. Based on the relevant information available, the Board considers that the expected increase in revenue and the net profit was mainly attributable to the facts that (i) the experiential marketing business of the Group has benefited from the gradual recovery of the PRC economy and experienced significant growth in FY2023; (ii) the Group's integrated online and offline one-stop marketing services have elevated its clients' brand value, resulting in heightened demand for these marketing strategies; and (iii) as the market leader in the industry, the Group has successfully captured the marketing demands of premium brands in Mainland China and Hong Kong, further enhancing the overall performance of the Group's business.