Activation Group Holdings Limited provided earnings guidance for the six months ended 30 June 2023. The group is expected to record revenue of approximately RMB 350.3 million and a net profit of approximately RMB 41.0 million, as compared to the net loss of approximately RMB 8.5 million for the six months ended 30 June 2022. Compared with the corresponding period last year, the turnaround from loss to profit was mainly attributable to (i) the disruption to the Group's offline business due to the effect of the epidemic in the first half of 2022.

With the revival of the experiential marketing economy, the Company's main business has recovered and grown significantly in 2023 Interim; (ii) the overall stability of domestic macro economy; and (iii) with the Group's solid leading position in the industry, it has successfully grasped the marketing demand of premium brands in Mainland China, further promoting the overall recovery of the Group's business.