Ginger Conlon, Direct Marketing News Editor-in-Chief, and Allen Bonde, Actuate VP and Forbes contributor, to discuss trends in engaging today's consumer and the latest digital strategies

San Mateo, Calif. - September 10, 2014 - Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ and the leader in personalized analytics and insights, today announced its complimentary Financial Services Breakfast in New York on September 17, 2014. Allen Bonde (@abonde), VP of Product Marketing and Innovation at Actuate, and a Forbes contributor, will be joined by Ginger Conlon (@customeralchemy), Editor-in-Chief of Direct Marketing News, in a morning session on market trends for finance industry senior IT and customer experience officers, followed by a roundtable on customer challenges and approaches

This seminar will cover:

  • Emerging trends and challenges in designing customer facing applications among financial industry peers, as well as ways these organizations are addressing these challenges
  • The role of "scale," consistency and personalization in customer communication
  • Actionable advice and insight into future directions in digital marketing and customer outreach, and what technologies will enable them
  • How data driven apps with embedded analytics and interactive data visualizations can increase customer engagement and loyalty

The seminar will conclude with a live demonstration of Actuate's BIRT iHub™ design and deployment software for online banking, corporate banking and asset management, presented by Mark Gamble, Director of Technical Marketing at Actuate.

Seminar information Title: Financial Services Breakfast Event - New York
When: 8:30 a.m. - 11 a.m. EDT on Wednesday, September 17, 2014
Where: The Terrace Club, 25 West 51st Street, New York, U.S.
A complimentary breakfast buffet will be available to attendees.
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